Yakety Yak Wireless – Right Model at the Right Time

Samantha Bentson Opens Four Franchises in Six Months

June 03, 2009 // Franchising.com // Oklahoma City, Okla. – Yakety Yak Wireless, offering a nimble, market-ready model for exclusive and multi-carrier franchise opportunities, has found its greatest success so far in the metropolitan Oklahoma City area. Between July and December of 2008, franchisee Samantha Bentson opened four Yakety Yak locations, because she believes "Yakety Yak brings the right model at the right time to the market."

The innovation generating such excitement in this franchise is the Yakety Yak Wireless Express "business-in-a-business" option that Ms. Bentson has implemented in her family's Cashland Holdings stores. Three of her Yakety Yak franchises are located inside Cashland stores, and one is next to a Cashland, with a separate front entrance and an open format interior.

"The Yakety Yak Wireless Express model offers a modest initial investment, quick time to market, and low start-up costs," Bentson said. "The build-out is modular, and there are a variety of configurations from which to choose, that are easily adaptable to just about any space available. This flexibility is further enhanced by the fact that as a Yakety Yak franchisee, I make the decision to be either an exclusive carrier or a multi-carrier for each location, based on what works best for my customers."

Ms. Bentson's four Yakety Yak stores are located within a 20-mile radius in the metro area. Two are Cricket® exclusive stores; one store offers service from T-Mobile®, Alltel® and Boost®; and another offers service from T-Mobile®, Alltel® and Cricket®.

"What sets Yakety Yak apart first and foremost is our customer-centric customized service," Bentson said. "We can offer more than one option, and spend time with each customer to find out what is right for them. Consumers visit traditional corporate stores once every two years, but customers come into Yakety Yak much more frequently because of our wide selection of phones, accessories and ancillary products, as well as the extensive service and support we provide. We assist our customers in setting up email on their phone, managing account and bill payment, as well as do flash and unlock reprogramming, phone restoration and more."

About Yakety Yak Wireless

Founded in 1999, Yakety Yak Wireless is headquartered in Newport Beach, Calif., and offers the latest cell phones and accessories from leading manufacturers, pre-paid and post-paid calling plans from national and regional carriers, as well as customized ancillary products. Customers can shop either online or in person for exclusive products and services, as well as repair and/or trade-in their pre-owned cell phones through our "Yak Green" recycle program. We offer extensive repair services, including flash and unlock reprogramming, and a variety of handset protection plans.



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