Carlsbad, Calif., // GLOBE NEWSWIRE // -- Rubio's(r) Restaurants, Inc. (Nasdaq:RUBO), a leader in the growing Fast Casual segment of the restaurant industry with their premium Fresh Mexican Grill concept, has engaged Liolios Group, Inc. to help lead the company's new investor relations and financial communications program.
"We have arrived at a pivotal stage in our development that has made it important for a team of experienced professionals like Liolios Group to help us deliver our message more effectively to our shareholders and raise our profile in the investment community," said Frank Henigman, CFO of Rubio's Restaurants. "Liolios Group brings a proven record of assisting emerging growth companies in building quality, long-term relationships with investors, analysts, money managers and institutions."
Liolios Group will collaborate with the management of Rubio's Restaurants to refine the company's message and outline a new communications strategy, including identifying key performance indicators which investors should focus upon as they track the company's progress. Liolios Group will also schedule a number of conference calls, road shows, and financial conferences over the next several months, targeting investors and key influencers such as analysts, fund managers, investment advisors, and members of the financial press.
Liolios Group, Inc. is a highly selective and comprehensive investor relations firm specializing in small and micro-cap companies. The company aims to deliver superior performance in corporate messaging and positioning, investor awareness, analyst and financial press coverage, and capital attraction. Founded in 1996 in Newport Beach, California, Liolios Group partners each have more than 15 years experience in finance and investments, and have represented more than 120 companies in a wide range of industries.
Bold, distinctive, Baja-inspired food is the hallmark of Rubio's Fresh Mexican Grill(r). The first Rubio's was opened in 1983 in the Mission Bay community of San Diego by Ralph Rubio and his father, Ray Rubio. Rubio's is credited with introducing fish tacos to Southern California and starting a phenomenon that has spread coast to coast. In addition to chargrilled marinated chicken, lean carne asada steak, and slow-roasted pork carnitas, Rubio's menu features seafood items including grilled mahi mahi and shrimp. Guacamole and a variety of salsas and proprietary sauces are made from scratch daily, and Rubio's uses canola oil with zero grams trans fat per serving. The menu includes tacos, burritos, salads and bowls, quesadillas, HealthMex(r) offerings which are lower in fat and calories, and domestic and imported beer in most locations. Each restaurant design is reminiscent of the relaxed, warm and inviting atmosphere of Baja California, a coastal state of Mexico. Headquartered in Carlsbad, California, Rubio's operates, licenses or franchises more than 190 restaurants in California, Arizona, Colorado, Utah and Nevada.