Yakety Yak Wireless Adds Rob Payne to Executive Team As VP of Sales

Industry Veteran Brings Wholesale Purchasing and Distribution Expertise

June 11, 2009 // Franchising.com // OKLAHOMA CITY, Okla.,- Yakety Yak Wireless, offering a nimble, market-ready model for exclusive and multi-carrier franchise opportunities, today announced that Rob Payne has joined the company as vice president of sales.

"The addition of Rob to our management team is a tremendous asset to Yakety Yak," said David Timlin, CEO of Yakety Yak Wireless. "His experience in wholesale purchasing and distribution, backed by his relationships with both domestic and international handset component and device manufacturers, will greatly strengthen the purchasing power of our franchisees."

In his new role, Payne will lead Yakety Yak's market expansion for both the Yakety Yak Wireless and Yakety Yak Wireless Express franchise opportunities. He is also responsible for managing purchasing and distribution of handset equipment and accessories.

"I look forward to working with David and our franchisees as we strengthen brand recognition, increase market share, and extend the Yakety Yak footprint across the country," Payne said. "The introduction of the Yakety Yak Wireless Express quick roll-out model is one of the most exciting innovations in the retail wireless industry, because it reduces cost, speeds time to market, and opens a vast array of new 'business-in-a-business' market opportunities for our franchisees."

Payne most recently served as vice president of Interwave Wireless, an OEM accessories and mobile phone distributor. His past experience also includes serving as an account executive for WSA Distributing, a leading provider of value-added services for wireless communications and consumer electronics companies, as well as a district manager for Al & Ed's Autosound. He holds a bachelor's degree in business administration from California State University, Long Beach.

About Yakety Yak Wireless

Founded in 1999, Yakety Yak Wireless is headquartered in Newport Beach, Calif., and offers the latest cell phones and accessories from leading manufacturers, pre-paid and post-paid calling plans from national and regional carriers, as well as customized ancillary products. Customers can shop either online or in person for exclusive products and services, as well as trade-in their pre-owned cell phones through our "Yak Green" recycle program. We offer extensive repair services, including flash and unlock reprogramming, and a variety of handset protection plans.

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