Einstein Noah Restaurant Group and Local Entrepreneur Open Einstein Bros. Bagels Franchise Location

First of Five Area Restaurants Planned for

Frisco, Texas, /PRNewswire-FirstCall via COMTEX/ -- First of Five Area Restaurants Planned for Collin and Grayson Counties Twins S & Z Inc., a Frisco-based restaurant operator, celebrated the grand opening of the Einstein Bros.(R) Bagels franchise location at 5500 Preston Road in Frisco, Texas. The opening marks the first of five locations that Twins S & Z will open in Collin and Grayson counties.

"I am thrilled to offer a restaurant that will impress new and longtime Einstein Bros. fans with distinctive menu options and a vibrant dining environment," said Junaid Akbar, president of Twins S & Z. "We want to offer the best in quick casual bakery fare to Frisco residents through a brand that has built a great name in cities throughout the country."

In addition to the Frisco location, there are currently 15 other Einstein Bros. Bagels locations in the Dallas market.

Available for take-out, dine-in and catering, Einstein Bros.' innovative menu features fresh breakfast and lunch sandwiches, salads and premium coffees served all day. Breakfast and lunch sandwiches are available on a variety of freshly baked breads, rolls or wraps, and, of course, a huge selection of tasty, freshly baked bagels. Additionally, the new Frisco location features a drive-thru.

"When guests sit down to eat Einstein Bros.' food, we want them to taste our innovation. We want them to experience the 'wow factor' with each bite," said Paul Carolan, senior vice president of franchising and licensing for Einstein Noah Restaurant Group. "Our new location in Frisco fits in perfectly with our goal to be at the leading edge of what casual bakery guests want."

The new restaurant is the fourth Einstein Bros. franchise location for the brand's parent company, Einstein Noah Restaurant Group, Inc (Nasdaq: BAGL). In addition to the Twins S & Z five-unit deal, Einstein Noah Restaurant Group has inked seven other multi-unit franchise agreements to open a total of 51 locations in Jacksonville, Florida, Orange County, California, Northwest Arkansas, Grand Junction, Colorado, St. George, Utah, Augusta, Georgia and multiple markets throughout Texas. The first franchised location opened in Jacksonville, Florida in mid-April 2008. Additional openings are slated for mid-2009 and beyond.

"We are extremely pleased with the growth of our franchising program for the brand," said Kevin Kruse, vice president of franchise development for Einstein Noah Restaurant Group. "Experienced restaurant owner-operators are seeing the value of investing in a fast casual brand like Einstein Bros. Bagels that aims to serve quality food at a great price for customers."

Known best for its famous breakfast sandwiches and bagels, five different flavors of Darn Good Coffee(R), flavorful cream cheese shmears and trendy lunchtime sandwiches, Einstein Bros. has secured its distinctive place among competitors in the rapidly expanding fast casual restaurant category with innovative menu offerings like the new Bros. Blenders(R) Frozen Drinks to keep guests visiting during morning and afternoon hours. Moreover, the brand's trendy restaurant decor and contemporary atmosphere is designed to attract a loyal, more upscale guest base that can feel at home while dining.

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick casual restaurant industry that operates locations primarily under the Einstein Bros. and Noah's New York Bagels brands and primarily franchises locations under the Manhattan Bagel brand. The company's retail system consists of approximately 600 restaurants in 36 states and the District of Columbia. It also operates a dough production facility. The company's stock is traded under the symbol BAGL.

SOURCE Einstein Noah Restaurant Group, Inc.

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