NexCen Brands Announces Opening of First Great American Cookies Store in Mexico

First Store Opened in Jalisco Under Master Franchise Agreement

NEW YORK--(BUSINESS WIRE)--NexCen Brands, Inc. (PINK SHEETS: NEXC) today announced the opening of the first Great American Cookies franchised store in Mexico. The store opened in Bosco Vallarta Zapopan in Jalisco, one of the 31 Mexican states.

This is the first store to open under an existing master franchise agreement, signed in October 2008, which allows for a minimum of 30 Great American Cookies stores and 15 Pretzelmaker stores to be opened in Mexico over 15 years. The agreement calls for stand alone and co-branded stores throughout the region.

Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc., stated, "Our ability to consistently secure new franchise agreements and open stores around the world, demonstrates the transportability and popularity of our franchised brands. The new Great American Cookies store in Jalisco marks the first of many upcoming openings in this market and we are excited about the future opportunities in Mexico."

Chris Dull, President of NexCen Franchise Management, Inc., the franchising subsidiary of NexCen Brands, stated, "We have established a solid platform for our franchisees to open Great American Cookies and Pretzelmaker throughout North America. The opening in La Gran Plaza Fashion Mall, a premier shopping destination in Mexico, was a success with strong customer demand for Great American Cookies' fresh gourmet products."

About NexCen Brands, Inc.

NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: TAF™ and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

About Great American Cookies®

Great American Cookies was founded in Atlanta, Georgia in 1977 on the strength of an old family chocolate chip cookie recipe. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing original cookie dough exclusively from its plant in Atlanta. Great American Cookies is also known for its signature Cookie Cakes, trademark flavors and menu of gourmet products baked fresh in store.



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