Great American Cookies Calls On Cookie Man(TM) - A Hero For All Who Seek A Satisfying Treat

June 24, 2009 // Franchising.com // Atlanta - Summer belongs to action heroes and 2009 brings a new caped crusader to malls across America - Cookie Man™. Great American Cookies, creator of the original Cookie Cake, has launched the company-wide rollout of George A. Cookies™ and Cookie Man as their official public "spokes-cookies." The company has also created a special page at www.greatamericancookies.com where fans can read the story of how George A. Cookies transformed into his superhero persona, Cookie Man, follow his adventures, download coloring pages and more.

In support of the rollout, the company has developed a wide variety of new and limited edition products and packaging including new thematic Cookie Cake designs, collectible cups and buckets (filled with the company's signature Big Bites™) and plush dolls of Cookie Man and his alter ego George A. Cookies. The rollout is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

"As we move forward as a company, the George A. Cookies/Cookie Man character will become our official brand ambassador, sharing the joy of Great American Cookies with everyone he meets," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management, Inc. "During the rollout, each of our locations will begin to introduce their guests to Cookie Man with exciting new products and packaging designed to tell the heroic story of the character."

Great American Cookies is also offering a special combo promotion to celebrate the rollout. Customers who order three Kid's Combos (small fountain drink and regular cookie) during the month of July are eligible to receive a free George A. Cookies collectible plush and guests who order three Kid's Combos during the month of August are eligible to receive a free Cookie Man collectible plush.

Kid's Combos are available for kids 12 and under and both offers are valid only while supplies last. In order to participate in the free plush program, guests will receive a Cookie Man card at the counter and have it stamped every time they order a Kid's Combo.

About Great American Cookies

Great American Cookies was founded in Atlanta, Georgia in 1977 on the strength of an old family chocolate chip cookie recipe. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing original cookie dough exclusively from its plant in Atlanta. Made famous by its signature Cookie Cakes, trademark flavors and menu of gourmet products baked fresh in store.

About NexCen Brands, Inc.

NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: TAF™, previously known as The Athlete's Foot®, and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

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