Calgary, Alberta--(Marketwire) - Sport Chek, a corporate banner of The Forzani Group Ltd. (TSX:FGL), Canada's largest retailer of sporting goods is pleased to announce the grand opening of its Calgary Downtown store. The new store is located on Stephen Avenue Walk. Grand Opening events commence Thursday, June 25, 2009.
Catering to the downtown market, with a new sleek and modern design, this new multi-floor Sport Chek store showcases an expanded collection of high end products, new brand programs and shops, and sophisticated technical accessories; including:
As the new downtown destination for on the court sports like Tennis and Squash, Sport Chek houses Wilson's revolutionary new stringing machine, the "Baiardo". The Baiardo is the first stringing machine designed using Wilson's exclusive B.E.S.T. system (Biomechanically Efficient Stringing Technology). The ergonomic features keep the stringer in mind throughout the entire process. Baiardo automatically adjusts height and tilt 3 times during the stringing process (mounting, mains, crosses) putting the string bed in a biomechanically perfect position for each individual user based on their height.
This new downtown location is added to the growing list of redesigned stores, reflecting a more modern, lighter look in terms of feel and neutral finishes that are enhanced with punches of blue. Portable and versatile walls along with uninterrupted drive aisles provide a brighter open concept allowing for easier customer navigation, better representation of products and enhanced brand shops.
"We are excited to provide a customized downtown shopping experience with our expanded mid to high end product collections to better serve the needs and expectations of the downtown clientele," said Mark Hindman, Vice President, Corporate Marketing at The Forzani Group Ltd. "Our intent is to reinforce our commitment to the Calgary community and our brand."
The Forzani Group Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Coast Mountain Sports, Sport Mart, Athletes World, National Sports, Sports Experts, Intersport, Econosports, Atmosphere, Tech Shop, Pegasus, Nevada Bob's Golf, Hockey Experts, The Fitness Source, S3 and RnR.
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