July 03, 2009 // Franchising.com // (LARGO, FL) – Valpak®, one of North America's leading direct marketing organizations, announces Rand Gottlieb has acquired Valpak of Minneapolis/St. Paul.
Gottlieb promptly procured the first of the seven company-run Valpak operations, which the company announced in April it would refranchise over the next two years in an effort to streamline its operations and refocus its core business.
"Valpak is the nationwide leader in cooperative direct mail, and the power of the Blue Envelope® in delivering outstanding measurable results for businesses of all types is well-known," said Gottlieb.
Previously, Gottlieb was founder of CarteMedia, and vice president of business operations for the Minnesota Vikings Football Club. He also has extensive experience in radio, as vice president and general manager of WCCO and WLTE in Minneapolis, and as president and general manager of WBBF and WMJQ in Rochester, NY, and received many awards during his tenure.
"Rand is a great entrepreneur with a fantastic track record in sales, marketing, and business development," said Valpak president Joe Bourdow. "His insights and connections will have a big impact on the Valpak envelope and for the local businesses in this market."
He and his wife, Sue, have lived in Minnetonka for 23 years. "We are excited our local family-owned and operated business will continue to serve the current Valpak of Minneapolis/St. Paul clients, and to introduce new businesses to the Blue Envelope," said Gottlieb. The Valpak will continue to be mailed to approximately 760,000 homes.
Valpak is one of the leading direct marketing companies in North America and a leading source for savings. With nearly 200 franchises throughout the United States and Canada, the strength of the Blue Envelope delivers savings and value to nearly 45 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 513 million envelopes. Valpak also offers digital solutions with Valpak.com®, an online site for local savings which has more than 20 million offer views each month.