July 08, 2009 // Franchising.com // LONDON — Wyndham Rewards, the world's largest lodging loyalty program based on the number of participating hotels, has announced the launch of a "stay twice and earn a free night" promotion for members in the Europe, Middle East, Africa and Asia Pacific regions. It also announced that it has added PAYBACK, the leading German loyalty program, to its network.
Now through September 30, 2009, Wyndham Rewards members who stay twice at any of Wyndham Hotel Group's 11 brands with over 6,000 participating locations, will earn their choice of 15,000 Wyndham Rewards points, enough for a free night stay, or a combination of Wyndham Rewards points and other currencies, including airline miles or PAYBACK points.
"With this latest Wyndham Rewards offer, we're not only rewarding our guests for their continued loyalty but encouraging all travelers to experience our ever-growing and diverse portfolio of value-rich hotels," said Jill Noblett, Wyndham Hotel Group senior vice president of loyalty and direct marketing.
She added, "As the program continues to expand around the world, one of our priorities is to keep the Wyndham Rewards earning and redemption network robust so that we're able to reward members in the way they prefer."
The addition of PAYBACK as the newest member of the Wyndham Rewards network, allows members of both programs to earn either Wyndham Rewards points or PAYBACK points each time they stay at a participating Wyndham Hotel Group property. PAYBACK currently has a membership base of more than 16 million people, and 42 percent of German households are enrolled in the program.
"PAYBACK is a well-known and highly respected program in Germany with members who are fiercely loyal to the program's affiliated merchants," said Michael Mueller, vice president of international loyalty and partnerships. "Its addition in the Wyndham Rewards loyalty program provides our hotels with a strong competitive advantage and access to millions of new customers."
Wyndham Hotel Group's Wyndham Rewards loyalty program is the largest in the lodging industry, based on number of participating hotels, and currently has a presence in more than 20 countries around the globe, including Austria, Belgium, Canada, China, France, Germany, Ireland, Italy, Switzerland, the United States and the U.K.
Wyndham Hotel Group, one of three principal components of Wyndham Worldwide Corporation (NYSE: WYN), encompasses approximately 7,000 hotels and 588,500 rooms in 66 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate® by Wyndham, Baymont Inn & Suites®, Microtel Inn & Suites®, Hawthorn Suites® Howard Johnson®, Travelodge® and Knights Inn®.