Staybridge Suites Named Best in Customer Satisfaction
July 09, 2009 // Franchising.com // ATLANTA - IHG (InterContinental Hotels Group) [LON: IHG, NYSE:IHG (ADRs)], the world's largest hotel group by number of rooms, received what is perhaps the industry's highest form of compliment for their upscale extended-stay hotel brand- top honors in guest satisfaction. Staybridge Suites was recognized by Market Metrix, LLC for superiority in customer satisfaction during the first quarter of 2009, ranking higher than any other hotel across the upscale hotel category.
"This is the third first-place finish for the brand in the past five quarters," said Robert Radomski, vice president, Global Brand Management, Extended-Stay Brands, IHG. "We're extremely proud of our hotel teams for demonstrating their 'Staybridge Spirit' and delivering excellent service to their guests time and time again."
Based on 35,000 customer interviews in a Market Metrix Hospitality Index (MMHI) quarterly survey, guests named Staybridge Suites the leader in customer satisfaction within the upscale hotel segment. Staybridge Suites' score surpassed twenty-three other hotel brands in this category.
The Market Metrix Hospitality Index (MMHI) is the largest and most in-depth measure of hospitality company performance available today. These benchmarks, delivered through their flagship product Customer MetrixTM, enable Market Metrix clients to compare their results to competitors by STAR segment, AAA classification, Brand, SMSA, industry averages, performers in the top 10% and other classifications.
About Staybridge Suites Hotels
Staybridge Suites® is an innovative all-suite hotel brand designed to meet the needs of extended-stay guests. It is ideal for travelers seeking a residential-style hotel that is perfect for business, relocation and vacations. Amenities include: three suite types (deluxe studio, one-bedroom and two-bedroom/2 bath) with fully equipped kitchens, highly functional work areas, speaker phone with voicemail and direct dial access and free high-speed internet access. Staybridge Suites offers free "Wireless Anywhere", complimentary daily deluxe breakfast buffet and evening Sundowner reception three days a week, and 24-hour business services featuring complimentary PC work stations and free Internet access.
The Staybridge Suites brand continues to grow rapidly with more than 150 hotels open across the Americas, Europe and the Middle East. There are 163 Staybridge Suites in the pipeline, including 11 outside of the Americas.
About Market Metrix
Market Metrix helps hospitality companies around the world foster loyal customers and engaged employees. Based on award-winning research and breakthrough concepts, their products deliver instant survey results, analysis and management tools for increasing revenue and reducing staff turnover. Their benchmarking database, MMHI, is the most comprehensive, independent comparison of consumer brand satisfaction in the industry. Their annual MMHI Awards are coveted by lodging and travel enterprises around the world. With clients that include more than 120 brands across 70 countries, Market Metrix has been helping leading hospitality companies turn feedback into performance since 1996.
Notes to Editors:
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,200 hotels and more than 620,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Club Vacations, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 43 million members worldwide.
IHG has nearly 1,700 hotels in its development pipeline, which will create around 140,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.