Crowne Plaza Opens Near Milwaukee Airport

Conversion hotel now offers Crowne Plaza Sleep Advantage and comprehensive meetings program


July 10, 2009 // Franchising.com // ATLANTA - IHG (InterContinental Hotels Group) [LON: IHG, NYSE:IHG (ADRs)], the world's largest hotel group by number of rooms, today announced the Crowne Plaza Milwaukee Airport will open within a month. The hotel has undergone a $14 million complete interior and exterior renovation from the Ramada Inn and Conference Center.

Located just two miles from General Mitchell International Airport, the hotel is only eight miles from downtown Milwaukee and the Midwest Express Convention Center.

"This hotel offers exceptional meeting and banquet space to cater to guests visiting the property for small- to medium-sized events," said Gina LaBarre, vice president, Brand Management, Crowne Plaza Hotels & Resorts, the Americas. "The location of the hotel is convenient for business travelers arriving at the airport as well as leisure guests visiting Milwaukee attractions like the Milwaukee Art Museum, Milwaukee County Zoo and Raymond Heights Golf Center."

The five-story Crowne Plaza offers 194 guest rooms and a variety of amenities, including fitness center, business center, and airport shuttle. The restaurant and lounge, Altitude is located in the hotel serving breakfast, lunch, and dinner with new American contemporary global cuisine. The fifth-floor will be the Executive Club floor with its own lounge.

The hotel features the Crowne Plaza Sleep Advantage program, which is available at all Crowne Plaza hotels in the Americas. Sleep Advantage encompasses the entire sleep

experience, from training staff on how to create and maintain a restful environment to providing innovative products and services. Program components include new bedding, guaranteed wake-up calls, designated quiet zones, night lights, drape clips and amenities such as eye masks, ear plugs and lavender spray.

Also consistent with the Crowne Plaza brand, the hotel will offer a comprehensive meetings program to ensure a seamless planning process and exceptional meeting experience consisting of three key components: a Two-Hour Response Guarantee, Crowne Meetings Director and a Daily Meetings Debrief. The hotel features more than 24,000 square feet of meeting and banquet space, including three ballrooms with more than 4,000 square feet each, two additional ballrooms with more than 2,000 square feet each and a 150-seat amphitheatre.

The Crowne Plaza Milwaukee Airport is located at 6401 South 13th St., Milwaukee, Wis., and is owned by Amana Hospitality, LLC, and managed by Interstate Hotels & Resorts, under a license agreement with a company in the InterContinental Hotels Group.

Crowne Plaza Hotels & Resorts participates in IHG's guest loyalty program, Priority Club® Rewards. The industry's first and largest guest loyalty program has over 43 million members. Priority Club Rewards membership is free and guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG's almost 4,200 hotels worldwide.

Crowne Plaza was recently recognized by Lodging Hospitality magazine as one of the industry's top growing brands. As part of the IHG global portfolio, Crowne Plaza Hotels & Resorts has nearly 300 hotels in 60 countries, and are located in major urban centers, gateway cities and resort destinations.

Notes to Editors:

InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,200 hotels and more than 620,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Club Vacations, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 43 million members worldwide.

IHG has nearly 1,700 hotels in its development pipeline, which will create around 140,000 jobs worldwide over the next few years.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

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