The Cereal Bowl(R) Expands to Middle East

Miami, FL --( Continuing their growth, The Cereal Bowl today announced an agreement to expand its brand internationally into Qatar and other regions of the Middle East.

The agreement between Cereal Bowl International, LLC, a subsidiary of Cereal Bowl Franchises, LLC, and Global Brands, a Qatari based company that represents several internationally known companies and brands in the Arabian Gulf, and has had success expanding many domestic brands, including Ruby Tuesday® and Dlush®. "We are totally confident that Global Brands will be able to re-create the 'The Cereal Bowl experience' throughout Qatar and the Middle East," said Sheikh Abdulrahman Al-Thani President & CEO of Global Brands.' "We are proud of our partners and brands that we represent." He also added that the introduction of this new and innovative brand complements the company's universal corporate strategy to diversify its product offerings and best serve the evolving consumer needs.

"There's no question The Cereal Bowl has international consumer appeal and strong global brand potential," says Kenneth Rader, President & CEO of The Cereal Bowl. "We are excited to partner with Global Brands and feel this has great potential for both company's. They are clearly recognized as a leader in franchise food operations in the Gulf region."

In the U.S., The Cereal Bowl expects to open 15 new units over the next 24-36 months, with current franchise agreements along the east coast stretching from Alabama to New Jersey. Since opening the door to their first cafe in Miami in February 2006, the Company has expanded to several states, with its first franchise opening in Newark, Delaware in 2008.

About The Cereal Bowl

Founded in 2004 by twenty-something entrepreneurs Kenneth Rader, Joshua Rader, and Michael Glassman, The Cereal Bowl is a new breed of café fusing an old time favorite with a new and exciting twist. Guests are able to make their own cereal creations or pick from one of many unique combinations created by The Cereal Bowl Team. With over 35 cereals, hot and cold, as well as 40-plus toppings, the possibilities are endless. The experience does not end with the bowl. Cereal bars, oatmeal smoothies known as Oaties™, and Create-A-Parfait take cereal to a whole new level. WIFI Internet, couches, plasma televisions and newspapers add to the home away from home feel of The Cereal Bowl.



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