Sotheby's International Realty Brand Collaborates with Frontgate Home Furnishings
July 14, 2009 // Franchising.com // PARSIPPANY, N.J. – Sotheby's International Realty Affiliates LLC today announced a marketing agreement with Frontgate®, a leading fine home furnishings distributor, to showcase some of the unique properties represented by its more than 10,200 sales associates located in nearly 500 offices in 39 countries and territories worldwide.
The Sotheby's International Realty® brand and several of its fine listings will be featured in a series of Frontgate catalogs, beginning with the "June B" issue. This issue's main article, written by Architectural Digest, showcases a Sotheby's International Realty listing in Montecito, Calif., furnished by Frontgate. In addition, information on other brand listings is available throughout the catalog. Consumers are encouraged to visit the Sotheby's International Realty microsite on the Frontgate Web site for more information on the featured home.
"Frontgate is a quality provider of home furnishings, and we are proud to showcase our firm's extraordinary listings to their consumers," said Wendy Purvey, senior vice president of marketing, Sotheby's International Realty Affiliates LLC. "This relationship provides a point of differentiation for our network, offering our brokers and sales associates another valuable way to reach potential clientele."
Frontgate is part of Cornerstone Brands, Inc. (CBI), a family of direct marketers that ranks among this country's top ten consumer direct firms. Today, Frontgate is the recognized leader in catalog and online shopping for the home environment.
About Sotheby's International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744.