Participating stores attract existing customers, new rentals and potential customers
July 17, 2009 // Franchising.com // PLANO, Texas - Throughout the first half of July, several RimTyme locations celebrated the "dog days of summer" by hosting customer appreciation events. In the past, to celebrate the summer season, RimTyme corporate-owned stores and franchise locations have hosted parking lot auto shows and other customer-oriented events to exhibit rim brands such as Akita, Mezzano, Mazzi and others.
"On July 3, we had a big cookout with hot dogs, hamburgers and cold drinks for basically anyone in the neighborhood who wanted to stop by," said Cain Maxwell, store manager for RimTyme's location in Plano.
All 11 of RimTyme's corporate-owned stores participated in the customer appreciation day. The stores also gave customers a chance to win prizes, including a week's worth of rent and a Garmin Nuvi 350 GPS device.
"Not only did we have a lot of our existing customers stop by the store for lunch, we attracted a lot of potential customers at the same time," explained Maxwell. "This was a day to show our customers how much we appreciate their business. We had a great turnout and it was good to see everybody from around the neighborhood."
Of course, giving away prizes was a hit. At all participating locations, many customers made a point to stop by, have lunch, show-off their wheels and enter the drawing for prizes. For two lucky winners, it paid off: Delia Hernandez, from Plano, won the Garmin Nuvi 350 and Kenneth Twyford, from Oklahoma City, won the free week of rent.
"We've never won anything, so it was exciting for us," said Hernandez. "We were going to buy a GPS device, but now we don't. It has a lot of neat features and I'm excited to use it."
RimTyme, Inc., is one of the hottest and fastest growing wheel and tire franchises in the United States. RimTyme currently has 24 wheel and tire stores in 11 states - 13 of the stores are independently owned and operated. RimTyme is headquartered in Plano, Texas, and is an independent, wholly owned subsidiary of the largest RTO company in the world, Rent-A-Center (NASDAQ: RCII).