Johnny Rockets Has a Brush With 'FAME'
Global Restaurant Chain Teams with MGM to Promote New Movie
LAKE FOREST, Calif., July 23 // PRNewswire // -- The Johnny Rockets Group, Inc. today announced the launch of an integrated promotion designed to increase brand awareness, drive restaurant traffic and share in the brand equity of MGM Pictures and Lakeshore Entertainment's highly-anticipated film FAME.
According to Johnny Rockets Executive Director of Marketing, Tim Gorman, "Johnny Rockets is a timeless concept, built on a foundation of classic, all-American food, music and entertainment. We strive to remain relevant in the minds of our guests and believe that associations with successfully reimagined properties like FAME help us position our brand as one that is as 'cool' today as it was when we opened our first restaurant in 1986."
The international restaurant chain's multi-layered U.S. promotion includes a sweepstakes mechanism, an in-restaurant awareness campaign for the movie release and a cohesive effort to encourage participation in the "FAME National Talent Search."
Beginning July 25, Johnny Rockets joins as a promotional partner in the FAME National Talent Search, a multi-city competition intended to find the nation's most talented performers, ranging from singers, dancers and actors, and to promote the film's release in theaters, September 25. Participants can enter contests scheduled at Six Flags theme parks in St. Louis, MO; Dallas, TX; Jackson, NJ; Atlanta, GA; and Chicago, IL. They, along with prop-based entertainers, can also submit videos through the FAME page on MySpace, athttp://www.myspace.com/fame. Talented entrants will compete for the chance to win a trip to the finals at Six Flags Magic Mountain in Los Angeles on Labor Day weekend, where the ultimate prize includes cash, meetings with Hollywood talent executives and a "forever" performance feature on the FAME DVD.
Johnny Rockets' FAME campaign is promoted through online Web site representation, database e-mails, in-restaurant POP, check inserts, publicity, print advertising and social media efforts. The Company will also introduce a "Get The FAME-ous Treatment" sweepstakes to add value for customers with exciting FAME-related prize packages and to encourage participation in the Rocket E-club.
A reinvention of the original Oscar(R)-winning hit film, FAME follows a talented group of dancers, singers, actors and artists over four years at the New York City High School of Performing Arts, a diverse, creative powerhouse where students from all walks of life are given a chance to live out their dreams and achieve real and lasting fame...the kind that comes only from talent, dedication, and hard work. FAME is directed by Kevin Tancharoen and produced by Lakeshore Entertainment's Tom Rosenberg, Gary Lucchesi, as well as Richard Wright and Mark Canton. FAME releases September 25, 2009.
About Johnny Rockets
Since 1986, Johnny Rockets has offered the food, fun and friendliness that remind guests of timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers, classic sandwiches and hand-dipped shakes and malts. It's the place to go for fast, friendly service, flavorful food, uplifting music and relaxed, casual fun. Headquartered in Lake Forest, Calif., Johnny Rockets has 280 corporate and franchise-owned restaurants in 29 states and 11 countries, including those found in Six Flags amusement parks and aboard Royal Caribbean cruise ships. Johnny Rockets is currently franchising new restaurants in most markets.
About Metro-Goldwyn-Mayer Inc.:
Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music and licensed merchandise. The company owns the world's largest library of modern films, comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., MGM Television Entertainment Inc., MGM Networks Inc., MGM Domestic Networks LLC, MGM Distribution Co, MGM International Television Distribution Inc., Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM Worldwide Digital Media, MGM Consumer Products and MGM Interactive. In addition, MGM has ownership interests in international TV channels reaching nearly 120 countries. MGM ownership is as follows: Providence Equity Partners (29%), TPG (21%), Sony Corporation of America (20%), Comcast (20%), DLJ Merchant Banking Partners (7%) and Quadrangle Group (3%).
SOURCE The Johnny Rockets Group, Inc.