Pizza Patron Q2 Sales Increase 4.15 Percent

Nation's #1 Latin Pizza Brand Continues 2009 Positive Trend

DALLAS, TX--(Marketwire - July 22, 2009) - Pizza Patrón, the premier Latin pizza brand, has posted comparable sales increases each month of 2009 leading to a 4.15 percent second quarter increase over 2008. Aggressive local marketing and industry-leading everyday food values for families have led to the favorable grains.

The company also cited cost containment as a critical component in driving sales growth. A renewed focus on operations has improved efficiencies, eliminating waste and allowing Pizza Patrón to maintain its value-based menu pricing.

"Customers are under a lot of financial pressure these days, making for a very competitive marketplace," said Andrew Gamm, director of brand development for Pizza Patrón. "We will continue to lead the way with incredible everyday values like our 12-inch medium AMIGO PIZZAS™ which range from $4 for a one-topping pizza, $5 for two or three toppings and specialty pizzas for only $6 each."

According to 2000 U.S. Census data, the United States represents the second largest Latino population in the world, and by the year 2020, one in five residents will be Latino. By 2050, within one generation, that number will skyrocket and nearly one in three people in the U.S. will be Hispanic according to U.S. Census Population Projections, August 14, 2008.

"When you combine our unique Latin focus with a loyal and growing customer base and outstanding everyday food values for families, it's clear that we have a very bright future ahead of us," Gamm said.

Since 1986, Pizza Patrón has been celebrating the diversity of the Latin culture and lifestyle in its stores. Today, the company operates 90 stores in six states and plans to have 750 stores nationwide within a decade. Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.

About Pizza Patrón

Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 90 locations in six states, with more than 40 additional stores under development. Pizza Patrón features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dips™, Fiesta Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they successfully rolled-out their LISTA-NOW READY™ pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona' deluxe pizza with everything is priced as low as $8.

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