Sotheby's International Realty Network Enters Rome

July 27, 2009 // Franchising.com // PARSIPPANY, N.J. and ROME -- Sotheby's International Realty Affiliates LLC today announced the signing of an exclusive 25-year master franchise agreement covering Lazio, Rome, with St. Peter - Real Estate s.r.l.

The new firm now will operate as St. Peter Sotheby's International Realty, with Angelo Savioli serving as office manager and managing director, Arch. Gianluca Puracchio as senior broker and Lola Echeverria Precioso as broker.

"This is a major milestone for the Sotheby's International Realty® brand as it marks the first time our services will be available in Rome's luxury real estate market," said Michael R. Good, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "The professionals at St. Peter Sotheby's International Realty are true local market experts and ideal representatives for our brand."

"Our goal is to expand our presence in Italy's luxury real estate market, and with the support of the Sotheby's International Realty brand we now have a more expansive global reach," said Savioli. "Foreign customers that want to purchase a home for personal use, or as an investment, have a resource in our firm--as both an agent and as a professional consultant."

St. Peter Sotheby's International Realty is located at Via Boezio, 6, 00193, Rome. The phone number is +39 06.68.96.179.

The Sotheby's International Realty network currently has more than 10,600 sales associates located in approximately 500 offices in 40 countries and territories worldwide. All St. Peter Sotheby's International Realty listings will be marketed on the sothebysrealty.com global Web site. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.

About Sotheby's International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744.

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