Healthy Fast Food Extends Las Vegas Expansion Streak With Casino-based U-swirl(R) Frozen Yogurt Store
Green Valley Ranch Resort to be Home to Sixth Self-Serve U-SWIRL Fro-Yo Store in Las Vegas Metro Market
HENDERSON, Nev.−(BUSINESS WIRE) − U-SWIRL® International, Inc., a wholly owned subsidiary of Healthy Fast Food, Inc. (OTCBB: HFFI), today announced that it has finalized plans to open a Company-owned U-SWIRL Frozen Yogurt store in the Green Valley Ranch resort's food court in Henderson, Nevada. This will mark the sixth U-SWIRL location in the Las Vegas metropolitan area, which includes five Company-owned stores and one franchised operation. Construction on the Company-owned Green Valley Ranch store is expected to commence immediately and be open for business in September of 2009.
Inspired by the great casinos of Europe, Green Valley Ranch Station Casino is located only minutes from the Las Vegas Strip within the Green Valley Ranch Resort. In addition to its 50% stake in Green Valley Ranch Station Casino, Station Casinos, Inc. owns 17 other hotels and casinos conveniently located throughout the Las Vegas valley.
"We are very proud and excited to be teaming with Station Casinos to bring the U-SWIRL frozen yogurt sensation to Green Valley Ranch," stated Hank Cartwright, Chairman and CEO of Healthy Fast Food. "Station Casinos is widely viewed as one of Las Vegas' most respected casino operators, having built one of the industry's premiere gaming brands. We believe that this is the beginning of a very important business relationship for Healthy Fast Food and one that will undoubtedly play an important role in our expansion strategy and the ongoing development of U-SWIRL as the consumer-preferred choice for delicious frozen yogurt creations."
"We are excited for U-SWIRL Frozen Yogurt to join our Food Court line up as we like providing our guests with a variety of high quality dining and dessert options at our resort," said Tim Wright, general manager for Green Valley Ranch.
ABOUT STATION CASINOS, INC.
Founded in 1976, Station Casinos, Inc. is the leading provider of gaming and entertainment to the residents of Las Vegas. Its properties are regional entertainment destinations and include numerous restaurants, entertainment venues, movie theatres, bowling and convention/banquet space, as well as traditional casino gaming offerings such as video poker, slot machines, table games, bingo and race and sports wagering.
Station owns and operates Red Rock Casino Resort Spa, Palace Station Hotel & Casino, Boulder Station Hotel & Casino, Santa Fe Station Hotel & Casino, Wildfire Rancho and Wild Wild West Gambling Hall & Hotel in Las Vegas, Nevada, Texas Station Gambling Hall & Hotel and Fiesta Rancho Casino Hotel in North Las Vegas, Nevada, and Sunset Station Hotel & Casino, Fiesta Henderson Casino Hotel, Wildfire Boulder, Gold Rush Casino and Lake Mead Casino in Henderson, Nevada. Station also owns a 50% interest in Aliante Station, Green Valley Ranch Station Casino, Barley's Casino & Brewing Company, The Greens and Wildfire Lanes in Henderson, Nevada and a 6.7% interest in the joint venture that owns the Palms Casino Resort in Las Vegas, Nevada. In addition, Station manages Thunder Valley Casino near Sacramento, California on behalf of the United Auburn Indian Community.
ABOUT U-SWIRL INTERNATIONAL, INC.
U-SWIRL International is a wholly owned subsidiary of Healthy Fast Food Inc., and is launching a national chain of self-serve frozen yogurt stores, called U-SWIRL® Frozen Yogurt. U-SWIRL allows guests the ultimate choice in frozen yogurt by providing 16 non-fat flavors, including tart, traditional, no sugar-added options, and more than 60 toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay by the ounce instead of by the cup size. A healthier alternative to a coffee shop hang out, locations are furnished with couches and tables, and patio seating.
U-SWIRL has announced plans to open up to ten stores by the end of 2009. In addition to its development of Company-owned stores, U-SWIRL International has also launched its franchise program to roll out the concept nationwide in those states in which the Company is qualified to offer franchises.
ABOUT HEALTHY FAST FOOD, INC.
Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America's favorite meals and snacks. In October 2008, the Company acquired the worldwide rights to U-SWIRL® Frozen Yogurtand has commenced executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt stores, led by its wholly-owned subsidiary, U-SWIRL International, Inc. Healthy Fast Food also operates two restaurants in the Las Vegas area serving healthier burgers, fries and shakes.
Safe Harbor Statement
This press release contains forward-looking statements regarding the timing and financial impact of the Healthy Fast Food, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in Healthy Fast Food's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2008. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. Healthy Fast Food undertakes no obligation to revise or update publicly any forward-looking statements for any reason.