July 29, 2009 // Franchising.com // COLLEYVILLE, Texas – Yakety Yak Wireless, offering a nimble, market-ready model for exclusive and multi-carrier franchise opportunities, today announced that franchisee Willow Retail Ventures, LLC is planning to open a second store in North Texas. The expansion plans are built on the success of their Yakety Yak franchise located at 3930 Glade Road, Suite 103 in Colleyville.
"We opened in October of 2008, with plans to expand to five Yakety Yak stores in the North Texas region over the next three years," said Peter Shirley, CEO of Willow Retail. "The main reason our store has been so successful is because we save our customers money through our vast inventory of used cell phones and extensive repair services. Our customers can replace or upgrade their phones with a used phone without having to extend or renew their contract, or we can refresh their phone with a new housing or fix their damaged phone, all of which offer huge cost savings."
Shirley is currently scouting locations in Hurst and expects to open the second franchise next quarter.
"We opened our store to change the negative perception that people have of cell phone dealers," Shirley said. "According to customer satisfaction surveys, people rank cell phone dealers below used car salesman and would rather go to the dentist than go to a cell phone store! The reason we exist is to change that. We have a laser focus on total customer satisfaction. When you come into our store, you do not walk out with a cell phone in a box, you walk out with your cell phone, one that has been completely customized for you."
"We take great pride in our sales and support, which we believe is key to growing the business and further differentiates the Yakety Yak brand among wireless retailers, and Peter's success is proof of that," said David Timlin, CEO of Yakety Yak Wireless. "We are here to give our customers what they need and deliver additional service and value they've not experienced before."
Founded in 1999, Yakety Yak Wireless is headquartered in Newport Beach, Calif., and offers the latest cell phones and accessories from leading manufacturers, pre-paid and post-paid calling plans from national and regional carriers, as well as customized ancillary products. Customers can shop either online or in person for exclusive products and services, as well as trade-in their pre-owned cell phones through our "Yak Green" recycle program. We offer extensive repair services, including flash and unlock reprogramming, and a variety of handset protection plans.