NexCen Brands Announces Opening of First Marble Slab Creamery(R) Store in Asia

NexCen Brands Announces Opening of First Marble Slab Creamery(R) Store in Asia

Store Opened in Singapore

NEW YORK--(BUSINESS WIRE)--NexCen Brands, Inc. (PINK SHEETS: NEXC.PK) today announced the opening of the first Marble Slab Creamery® franchised store in Asia. The new store opened in Singapore under an existing master franchise agreement with Thirtythree Private Limited of Singapore.

This agreement, signed in February 2009, provides for the development of at least eight ice cream concept franchised stores in the Republic of Singapore over a 10-year term.

Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc., stated, "We continue to strengthen the global Marble Slab Creamery brand with our new location in Asia. We are pleased that this franchised store incorporates fresh design elements as part of our re-branding initiative."

Chris Dull, President of NexCen Franchise Management, Inc., the franchising subsidiary of NexCen Brands, stated, "The initial consumer response to Marble Slab Creamery at Iluma, a new seven-story entertainment mall in Singapore, has been very positive. We look forward to working with our master developer to introduce our fresh made premium ice cream to the Asian market."

About NexCen Brands, Inc.

NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: TAF™ and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

About Marble Slab Creamery

Marble Slab Creamery®, a leading purveyor of super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is made on location using ingredients from around the world and fresh dairy from local farms. Marble Slab Creamery's famous mix-ins include fresh fruits, fine nuts, candies and cookies that can be blended into all ice cream flavors. Today, Marble Slab Creamery has an international presence with locations in the United States, Canada, Lebanon, Bahrain, Kuwait, the United Arab Emirates, the United Kingdom and now Singapore.

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