Krispy Kreme Celebrates Opening of First Neighborhood Shop and Kremery

New Knightdale Store Offers Krispy Kreme's Complete Menu, Including its New Kool Kreme Soft Serve

WINSTON-SALEM, N.C. /PRNewswire-FirstCall via COMTEX News Network/ -- Krispy Kreme Doughnut Corporation (NYSE: KKD) is treating the Triangle with a new place to experience the Company's legendary, one-of-a-kind treats with the grand opening of its first Neighborhood Shop and Kremery in Knightdale, N.C., on Monday, August 3, beginning at 5:30 a.m.

The Knightdale and greater Triangle communities are invited to participate in the festivities beginning at 5:30 a.m. The first customer will receive one free dozen Original Glazed(R) doughnuts every week for a year; the next 11 customers will be given a free dozen Original Glazed doughnuts every month for a year. In addition, the first 100 customers will take home an official Krispy Kreme T-shirt. Customers can enjoy free Kool Kreme soft serve samples, and other Krispy Kreme treats throughout the day.

The 1,750-square-foot store, located in the Shoppes at Midway Plantation, will feature Krispy Kreme's unique offerings, including its one-of-a-kind doughnut varieties, signature coffees and espresso drinks, Krispy Kreme Chillers(R) and iced beverages. The new Knightdale location will also offer Krispy Kreme's brand new Kool Kreme(R) soft serve menu. Offered in Very Vanilla and Deep Chocolate, Kool Kreme soft serve is available in traditional cones, shakes and sundaes, all paired with a toppings bar. Customers can taste a few Krispy Kreme specialties, including the Company's signature doughnut sundaes, which come in chocolate cake, strawberry cake and Original Glazed. The Artic Avalanche(TM) combines Kool Kreme with a candy mix-in.

"Krispy Kreme is excited to open its first Neighborhood Shop and Kremery here in Knightdale," said Cindy Bay, senior vice president of company store operations for Krispy Kreme. "We look forward to the continued success of our new smaller retail concept shops, which will allow us to continue to bring fresh, unique, signature products closer to consumers, and offer the Krispy Kreme value and experience to new audiences."

A ribbon cutting ceremony at 10:00 a.m. will feature Krispy Kreme executives, including Cindy Bay, senior vice president of company store operations; Steve Wymer, market manager for North Carolina; Sherri Smith, vice president of marketing; Knightdale officials, including Mayor Russell Killen, and Miss North Carolina, Katherine Southard.

The Knightdale Krispy Kreme Neighborhood Shop and Kremery features a drive thru and is located at 6727 Shoppes at Midway Drive, with hours of operation from 5:30 a.m. to 11:00 p.m., Sunday through Saturday.

About Krispy Kreme

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature hot Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in approximately 535 locations around the world.

SOURCE Krispy Kreme Doughnut Corporation

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