CENTURY 21 Real Estate and HomeFinder.com(R) Announce Advertising Agreement
August 04, 2009 // Franchising.com // PARSIPPANY, N.J. -- Century 21 Real Estate LLC, the franchisor of the world's largest residential real estate sales organization, and HomeFinder.com®, a leading national real estate search site that connects home buyers and sellers with comprehensive property listings and real estate professionals, are pleased to announce a national advertising agreement. This relationship enhances the exposure for CENTURY 21® System broker listings on HomeFinder.com and its network of 130-plus online newspapers throughout the country.
"The HomeFinder.com partnership offers another example of the CENTURY 21 brand delivering enhanced value to consumers and to our brokers and agents through powerful online advertising initiatives," said Bev Thorne, senior vice president of marketing, Century 21 Real Estate LLC. "Our marketing is focused on meeting consumers online, providing them with the tools they want and then driving them to our franchisees for the information they need to make an informed home buying or selling decision."
The national advertising agreement is the latest in a series of HomeFinder.com partnerships with the CENTURY 21 brand. In 2008, HomeFinder.com also formed advertising partnerships with multiple CENTURY 21 regional broker councils to enhance listings spanning from Northern California to the Northwest Inland Empire and Southern Idaho, among others.
"We're excited to deliver additional traffic, visibility and opportunity to the CENTURY 21 System through this advertising partnership," said Tim Fagan, president and chief executive officer of HomeFinder.com. "HomeFinder.com will supercharge all CENTURY 21 broker office listings with top priority listing placement and unlimited photo uploads that will deliver maximum exposure to an unduplicated and targeted audience across our Network of 130-plus newspaper Web sites."
HomeFinder.com is one of the most trusted Web sites for consumers to search for a home and connect with a real estate professional. Distinguished by its inventory of comprehensive property listings and rich content, HomeFinder.com provides more than 3.2 million listings with customized searches and multiple options to view and manage results.
HomeFinder.com also provides simpler, more valuable online advertising solutions for agents, brokers and builders, combining the brand power of more than 130 local newspaper Web sites with exposure on a national scope, in a platform that tracks every phone call, email and/or click a consumer makes.
Owned jointly by three leading media companies, Gannett Co. Inc. (NYSE: GCI), The McClatchy Co. (NYSE: MNI) and Tribune Co., the HomeFinder.com Network includes The Arizona Republic, Chicago Tribune, The Miami Herald, Los Angeles Times and The Indianapolis Star.
About Century 21 Real Estate LLC:
Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for the CENTURY 21 System. The System is comprised of approximately 7,700 independently owned and operated franchised broker offices in 68 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.
© 2009 Century 21 Real Estate LLC. CENTURY 21® Is A Registered Trademark Licensed To Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.