CiCi's Pizza Opens First Buffet Location on the West Coast in San Diego, California

Opening Marks Company's Much Anticipated Move to the West Coast

COPPELL, Texas, Aug. 4 // PRNewswire // -- CiCi's Pizza, the national restaurant that's home of the $5 and change endless pizza buffet, is opening its first buffet location in San Diego, California - marking the company's official and much anticipated move to the West Coast. On August 10, 2009, CiCi's Pizza will begin serving its 16 different pizzas, pastas, salad and desserts to guests for the first time in California at 5801 University Avenue in San Diego.

"CiCi's Pizza is eager to bring 24 years of success in the fast casual segment and pizza industry to California," said Craig Moore, president and CEO of CiCi's Pizza. "We are excited about the prospects for this new territory and Melissa Carter, our franchisee. California is a significant milestone in our expansion and we intend to deliver on our lasting commitments to our customer service, fresh quality ingredients and great value."

The San Diego location will be the first CiCi's Pizza for franchise owner Melissa Carter. Carter was familiar with CiCi's Pizza after living in Houston and having it be one of her family's favorite restaurants. After moving to the San Diego area over a year ago, Carter attended a CiCi's Franchise Expo to learn more about the possibility of finally realizing her dream of starting her own. With an extensive background in law and growing up in a family run business, Melissa and her husband, Andre are finally seeing that dream come real.

"We are very excited about opening the first CiCi's in California in San Diego, especially because there has been so much anticipation for the brand to come to this state," said Carter. "We are focused on providing great food for an excellent value to the people of San Diego and plan to have a lot of fun along the way! We were always treated so well and made to feel so special when we visited a CiCi's Pizza and we want our guests to feel just as special when they come to our restaurant. It is a CiCi's tradition to always give each of the first 100 people in line at the restaurant on opening day a certificate for free pizza for a year, so we are really looking forward to meeting those CiCi's fans on August 10(th)!"

In addition to their well loved traditional pizzas, CiCi's also serves a variety of specialty pizzas such as Tangy BBQ, Mexican Pizza Ole, Spinach Alfredo Pizza, Macaroni and Cheese Pizza as well as CiCi's new Rustic pizza. The pasta and sauces are made fresh daily, as are the desserts. There is also an extensive salad bar with the choice of CiCi's signature salads. If customers don't have time to dine in the store, 15" one-topping pizzas are available for pick-up for $6.99.

Founded in 1985, CiCi's Pizza is a family-oriented restaurant serving guests fresh pizza, pasta, salad and dessert, all you want for about five bucks and change. CiCi's mission then and now is to exceed each guest's expectation in food, service and cleanliness at an affordable price. Since opening its first restaurant in Plano, Texas, CiCi's has grown to almost 650 restaurants in 32 states. In 2006, CiCi's introduced the carry-out only To-Go restaurants with 13 operating in Texas, Georgia, Florida, Oklahoma and California.

Industry professionals have taken notice of CiCi's Pizza's continuous growth and success. Nation's Restaurant News has ranked CiCi's number one for sales and unit growth in the pizza chain category for the past three years. In its recent 2009 ranking, Entrepreneur magazine's Annual Franchise Top 500 issue, ranked CiCi's Pizza as number one in the Italian restaurant industry category an honor the company also received in 2007. Men's Health recently included CiCi's Pizza in it's list of America's Healthiest Restaurants. StartupJournal.com, The Wall Street Journal's guide for entrepreneurs, ranked CiCi's as one of the top 25 highest-performing brands in the nation and Franchise Today placed the company in the top 200 of all franchise concepts. Other honors include "Best in Value" award among national pizza chains in Restaurants and Institutions magazine's 2006 Consumers' Choice Report and "Best Customer Service" from Corporate Research International in 2007, 2006 and 2005.

SOURCE CiCi's Pizza

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