Tropical Smoothie Cafe Unveils New Menu

August 10, 2009 // // - DESTIN, FL - Tropical Smoothie Café today unveiled significant changes to its menu, including a variety of new food and beverage items, reformulated recipes, the addition of Grilled Flatbreads as a permanent offering and a whole new tropical look.

The new menu debuts this month in all 280 Tropical Smoothie Cafés throughout the United States and culminates an 18-month long development process that involved input from focus groups, restaurant vendors and Tropical Smoothie Café area developers and franchisees. "Our customers told what they loved about Tropical Smoothie Café and where we needed to improve. We took that information and formed a task force including many of our strategic partners to improve our menu offerings, value engineer costs and develop a new look," said Jim Valentino, president and chief operating office of the tropical-themed smoothie and sandwich restaurant chain.

One of the goals was to make the menu more intuitive and easy to navigate. "The look of the new menu is very enticing with mouth watering photos of the food and vibrant, tropical colors that are the perfect fit for our concept", said Barbara Valentino, vice president of marketing and communications.

One of Tropical Smoothie Café's goals was to achieve operational and cost efficiency by ensuring that each menu ingredient now has at least two functions. For example, guacamole until now has been used only in the Turkey Guacamole Sandwich. Starting today, guacamole will be used in new menu items as well.

Grilled Flatbreads, offered before as limited-time menu items, now are a permanent part of the menu and include the new Chicken Pesto Flatbread.

The Kids' Menu also has changed. For the first time, Tropical Smoothie Café is offering Kids Combo Choices, including the Lil' Surfer Combo (food item, side and 12-ounce soda), and the Big Kahuna Combo (food item, side and 12-ounce kid smoothie). New food items on the kids' menu include Cheese Pizza, Banana Mania Smoothie and a Kid Flatbread, which comes in three varieties: Ham & American Cheese, Turkey & Provolone and Grilled Cheese.

"Whether it's our new menu items or old favorites, our guests can expect nothing but the highest-quality dining experience for the price. We want to be true to our vision as a company and continue to strive to be the consumer's #1 choice for a higher quality, healthier way of life," Valentino said. "We feel with this menu change we will better support 'Eat Better, Feel Better' and will offer the menu items that our customers crave the most at a competitive price point."

About Tropical Smoothie Café

Established in Destin, Fla., in 1997, Tropical Smoothie Café has taken the smoothie concept to the next level by offering diners a healthy alternative to typical fast food. The concept, which introduced food in 1999, provides consumers with a variety of high-quality real-fruit smoothies, specialty wraps, gourmet sandwiches and salads. The company also caters. Tropical Smoothie Café includes menu options for breakfast, lunch and dinner. Ranked 127 out of 500 and rated one of the fastest growing franchises by Entrepreneur Magazine, the concept currently has 280 locations in 34 states. Plans call for 300 locations by the end of 2009.



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