Company Introduces Expanded Safety Shops in Babies"R"Us Stores Nationwide, Featuring a Room-by-Room Guide to Baby-Proofing the Home
WAYNE, N.J., Aug. 11 // PRNewswire // -- Toys"R"Us, Inc. today announced it has partnered with the Home Safety Council, the only national nonprofit organization solely dedicated to preventing unintentional home-related injuries that result in nearly 21 million medical visits each year. Together, the two organizations will provide tools and resources to further raise awareness about the importance and urgency of creating a safe home environment for children. In a recent study conducted by the Home Safety Council, 95% of parents said they took measures to baby-proof their homes, but an alarming 50% waited until their children were already crawling, putting these little ones at risk to dangers around the house.
In conjunction with this announcement, and to amplify the importance of baby-proofing the home before a child is mobile, expanded Safety shops have been introduced in Babies"R"Us stores nationwide. These shops put safety front and center and provide parents with a broad range of baby safety products and a room-by-room guide to baby-proofing the home.
"Safety is, and always has been, our company's highest priority, and this partnership with the Home Safety Council pairs safety expertise with baby product knowledge to help parents and caregivers create a safe home environment for their children," said Jerry Storch, Chairman and CEO, Toys"R"Us, Inc. "We are pleased to join with the Home Safety Council in encouraging parents to make baby-proofing the home one of the most important steps in preparing for the arrival of a newborn."
"Parents often don't realize that baby-proofing the home should begin before the baby is born and that safety products should be at the top of all gift lists," said Meri-K Appy, President of the Home Safety Council. "We are delighted to partner with Toys"R"Us, Inc. to reach millions of expectant parents with important information about keeping their homes safe for little ones."
Featuring a vast array of baby-proofing items, the new Safety shops are positioned at the front of Babies"R"Us stores. The products are organized into the following categories to help parents make informed decisions on their home baby-proofing needs.
In addition to the above-listed home safety items, Babies"R"Us offers many more safety products, including car safety seats, bedrails and first aid care needs. In-store signs, featuring a new "Trust Us for Safety" seal with the company's iconic backwards "R" logo, help direct parents and caregivers to the wide assortment of safety merchandise that is located throughout the store. Knowledgeable Babies"R"Us sales associates can provide parents with expert advice on choosing the right safety products for their home.
As the nation's premier baby products retailer, Babies"R"Us offers not only the broadest assortment of products designed to keep homes safe for children, but also provides valuable safety resources for parents. A new baby safety brochure, developed in collaboration with the company's safety partners, is available in Babies"R"Us stores across the country and on the company's Safety website at Toysrus.com/Safety. This informational brochure includes valuable tips for baby-proofing the home, a checklist of necessary safety items, and advice for sleep, crib and toy safety.
Below are some of the key baby-proofing tips found in the brochure:
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,500 stores, including 847 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores. In addition, it sells extraordinary toys in two FAO Schwarz stores in the United States. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com, it provides shoppers with an unparalleled online selection of distinctive toy and baby products. In addition, the company operates ePregnancy.com, an online resource for parents. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 72,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.
The Home Safety Council (HSC) is the only national nonprofit organization solely dedicated to preventing home related injuries that result in nearly 20,000 deaths and 21 million medical visits on average each year. Through national programs, partnerships and the support of volunteers, HSC educates people of all ages to be safer in and around their homes. The Home Safety Council is a 501(c)(3) charitable organization headquartered in Washington, DC. Learn more home safety tips at HomeSafetyCouncil.org.
SOURCE Toys"R"Us, Inc.