Bojangles' Announces Big Plans for Birmingham Expansion
Popular Chicken 'n Biscuits Chain Announces Region-wide Growth Strategy; Plans Call for more than 25 New Locations Across the Area
August 12, 2009 // Franchising.com // CHARLOTTE, N.C. Bojangles' Restaurants Inc., the famous chicken and biscuits chain, has announced plans to develop new restaurants across Alabama's central region, with Birmingham serving as a focus of the company's expansion. Calling for at least 25 new locations over several years, Bojangles' will execute its growth strategy through a combination of company and franchisee owned locations.
Developing the Birmingham market will significantly increase Bojangles' operations in Alabama, which currently include restaurants in the Dothan and Huntsville markets.
At the present time, four new restaurants are already planned to open in the region by the end of 2009, with the first two scheduled to open by mid-Summer in Northport and Clinton respectively. "We are thrilled to make public the fact that Bojangles' has a robust growth plan in one of the great, dynamic markets in the country," said Eric Newman, Executive Vice President of Development for Bojangles' Restaurants, Inc. "It is the perfect place for us to share the best food available for breakfast, lunch, and dinner with an emphasis on quality and value."
In addition to Shelby County (Birmingham), Bojangles' will be focusing its growth in Bibb, Blount Calhoun, Cherokee, Chilton, Clay, Coosa, Cullman, Etowah, Fayette, Greene, Hale, Jefferson, Marion, Pickens, St. Clair, Shelby, Talladega, Tuscaloosa, Walker, Winston Counties.
The anticipated business development indicates that Bojangles' and its franchisees will infuse many millions of dollars into Central Alabama's economy through local investments. Once complete, the expected 25-plus locations together will employ at least 1,000 people.
"We are proud to bring our distinctive and flavorful menu offerings -- made-from-scratch breakfast biscuit sandwiches, Bojangles' Classic Cajun Chicken, Dirty Rice, Cajun Pintos and legendary iced tea -- to the area," Newman added.
Bojangles' has proven itself to be an attractive opportunity for franchisees and area developers from several other systems. "We've become a choice for multi-unit and multi-brand franchisees that want to diversify their portfolio," noted Newman "While our recipe for success is deeply rooted in food quality and innovative store design, it is our proven operational processes and systems that make Bojangles' such an attractive franchise opportunity."
Founded in 1977 in Charlotte, N.C., Bojangles' Restaurants Inc. serves only the highest quality and most flavorful food to its loyal customers. Bojangles' kitchens prepare all their proprietary menu items from scratch with a special blend of seasonings giving the food its unique Bojangles' flavor. The breakfast menu offers biscuit sandwiches such as Cajun filet, seasoned sausage, steak, country ham, and egg and cheese biscuits. With a core menu featuring breakfast served all day, Bojangles' seasoned chicken, fresh, made-from-scratch buttermilk biscuits and fixin's such as dirty rice, Cajun pintos, unique seasoned fries, and legendary iced tea steeped the old-fashioned way Bojangles' has cornered the market on flavor. First franchised in 1978, Bojangles' boasts more than 435 total locations in 10 states. Bojangles' has more than 285 franchised and more than 152 company operated locations. By the end of 2009, Bojangles' will have approximately 460 locations open.