Despite A Dry Economy, Long Beach, Ca-Based Green Interior Plantscaping Business Sows The Seeds Of Growth In 2009
August 26, 2009 // Franchising.com // LONG BEACH, CA --The ongoing economic drought seems to have bypassed Long Beach-based Growing Roots™, a full-service interior plantscaping company that recently completed the process of franchising its system and is now offering franchise opportunities across the U.S.
Growing Roots™, an interior plantscaping company dedicated to creating beautiful, enjoyable, healthier interior environments for the home or office, was created in 2004 by Jennifer Perez. The company currently delivers interior plantscaping services--including interior plant purchase, leasing, design and maintenance--to a wide variety of commercial clientele and high-end residential clients across Southern California.
"I love what I do," states Growing Roots™ founder Jennifer Perez. "Not only is it fun; it's a huge benefit to my clients. Our interior plantscaping services help clean their environment--whether their work space or living space. Indoor plants improve indoor air quality. In addition, the presence of indoor plants has been scientifically proven to dramatically reduce stress."
Regarding the decision to franchise, Perez states, "As my business grew, I thought it would be great to share this business opportunity with others. I love being able to share what I do, so franchising the business seemed like the right way to go."
Working with The Franchise Maker, a San Diego, CA-based company that takes businesses to the next level by helping them realize franchise wealth, Growing Roots™ completed all the necessary steps to franchise its business model.
"Anyone who has looked into the franchising process knows it can seem like a daunting task," says Perez. "However, working with Dave Waldman and his team at The Franchise Maker made the entire process easy--that was the last word I would have ever thought of when I first looked into franchising. It was almost effortless."
"Growing Roots offers the flexibility in their business model that is perfect for anyone wanting to own a business" commented Dave Waldman of The Franchise Maker. "From the beginning I was very impressed. A Growing Roots business can be started part-time with no barriers to entry making it an exceptional franchise opportunity".
"Growing Roots is a great home-based business with low startup costs--it's perfect for people with families who want to start a business." Perez herself is married and has a two-and-a-half year old.
Perez and Waldman both agree that the Growing Roots™ system is a great business model due to the fact that there is built-in demand to be found everywhere despite the tough economic climate. "While the current market is tough, the money is out there and any business with indoor space is a potential customer: hotel lobbies, restaurants, airports, office spaces, malls, banks, universities," insists Perez. Also, Growing Roots™ use of green maintenance techniques and products is in perfect alignment with the growing public and corporate green consciousness. Perez is a supporter of the "Green Plants For Green Buildings" association and offers plant advice for businesses working to meet Leadership in Energy and Environmental Design (LEED) certification.
"It's important to understand that interior plants are more than just about décor," said Perez. "They can help businesses fulfill their "green building" goals by decreasing VOC levels, molds and bacteria, while reducing stress and increasing productivity and focus among employees."
Finally, you don't have to have a horticultural background to start the business. "I personally did not have a background in interior plants or the industry--in fact, my background was telecommunications!" states Perez. "Neither does a potential franchisee--that's the beauty of this franchise."
Regarding competitive services in the market, Perez states, "What sets us apart is our service, level of professionalism, training for employees, our advertising and marketing. What you get out of it is what you put into it."
About Growing Roots™
Growing Roots™ is a full-service interior plantscaping company which sells, leases, designs and maintains a vast selection of beautiful indoor foliage for commercial and residential spaces. The Growing Roots™ system uses the highest quality indoor-acclimated tropical foliage from the most reputable nurseries and growers. Grown in Hawaii, Florida and California, all plants are appropriately acclimated in order to thrive and retain their natural beauty. All the plants that Growing Roots™ uses are personally selected, then hand-cleaned, shined, trimmed, and prepped before being installed. Regularly scheduled maintenance services include watering, fertilizing, trimming, pruning, cleaning, rotating, and any necessary pest control--using only environmentally-friendly products. Growing Roots™ also maintains a retail space at 3940 East 4th St. in Long Beach, CA.