In-store promotional banners to be repurposed into reusable bags
CANTON, Mass., Aug. 27 // PRNewswire // -- Dunkin' Donuts, America's favorite all-day, everyday stop for coffee and baked goods, today announced the launch of a "Six for Three" bagel promotion. Beginning today, customers can purchase six bagels of their choice for three dollars at all participating stores in the New York Tri-State area.* The promotion coincides with a new program where in-store banners will be repurposed into Dunkin' Donuts tote bags.
Dunkin' Donuts is encouraging franchisees to recycle their store banners to help reduce excess waste in their communities. The initial set of reusable bags will be created from the bagel promotion banners, currently in stores. Dunkin' Donuts franchisees will be able to distribute the bags as a perk for loyal customers or as an incentive for hard-working crewmembers.
"We are excited that the New York market is the first to launch this recycled bag initiative," said Missy Maio, Manager of Field Marketing for Dunkin' Donuts in the Central Atlantic Region. "This two-tiered program offers our customers a great value option and marks a small, symbolic step in increasing our commitment to the environment."
*The New York Tri-State area includes the following counties:
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is market leaders in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for three years running. The company has more than 8,800 restaurants in 31 countries worldwide. In 2008, Dunkin' Donuts' global system-wide sales were $5.5 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc.
SOURCE Dunkin' Donuts