August 31, 2009 // Franchising.com // ATLANTA - Hotel Indigo today announced the opening of Hotel Indigo Durham-Research Triangle Park, the first of five properties planned for North Carolina. The 125-room new-build boutique hotel will be joined later this year by a 100-room property in Asheville; additional deals are signed in Charlotte, Wilmington and Winston-Salem.
The new hotel is conveniently located off Interstate 40, in the heart of Research Triangle Park, a 7,000 acre development that is home to more than 170 companies, from Fortune 100 research companies to start-up operations and federal agencies.
"As a world-renowned center for innovation, Research Triangle Park is an ideal location to introduce our innovative boutique brand to our guests in North Carolina," said Gina LaBarre, vice president, Brand Delivery, the Americas. "The Interpret Indigo design program will allow us to offer a unique experience at each of these five properties, while still providing the service culture and consistency that our guests expect."
Hotel Indigo Durham features a renewable exterior building mural, showcasing the brand's iconic nautilus shell. Inside the hotel, photographic murals of local flowers are incorporated in the guest rooms and public areas, designed in a color palette of vibrant shades of green and blue. Additional design elements intended to inspire relaxation include a meditation courtyard and exterior water feature.
Minutes from the Raleigh-Durham International Airport, Hotel Indigo Durham provides convenient access to downtown Raleigh and Durham. The property is located within walking distance of several restaurants and provides a complimentary shuttle to nearby dining, theatre and shopping. Several educational institutions are within a short drive of the hotel, including Duke University, University of North Carolina at Chapel Hill and North Carolina State University.
Hotel Indigo Durham features inviting guestrooms with plush bedding, hard-surface flooring with area rugs, a spa-inspired bath experience, and complimentary high-speed Internet access in guestrooms and public spaces. The hotel also offers gourmet menu items and full service-bar at Phi Bar and Bistro, complimentary parking, a 24-hour business center, and 1,600 square feet of meeting space for business functions or special events.
The Hotel Indigo Durham-Research Triangle Park is owned and managed by Shrijee, LLC, under a license agreement with IHG (InterContinental Hotels Group), [LON: IHG, NYSE:IHG (ADRs)], the world's largest hotel group by number of rooms.
Meeting the desires of today's traveler, Hotel Indigo is an upscale boutique brand that delivers a refreshing and inviting guest experience that is truly reflective of the local community. From the locally-inspired murals to the seasonal renewal program where the images, music, scent, and menu items change four times a year, Hotel Indigo gives guests a vibrant, engaging and genuine boutique experience.
With the addition of Hotel Indigo Durham there are currently 31 Hotel Indigo properties open worldwide and more than 60 hotels under development, either in the pipeline or in final negotiation. By the end of 2009, Hotel Indigo will almost double its footprint in the Americas by opening properties in New York City, San Antonio, and Miami Beach.
Hotel Indigo participates in IHG's guest loyalty program, Priority Club® Rewards. With 44 million members worldwide, Priority Club Rewards is the industry's first and largest guest loyalty program. Guests can enroll for free by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG's more than 4,300 hotels worldwide.
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,300 hotels and almost 630,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 44 million members worldwide.
IHG has nearly 1,600 hotels in its development pipeline, which will create 140,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.