Holiday Inn Express Expands Portfolio in Saskatchewan
New 103-room property in Swift Current is brand's fifth hotel in the province
September 02, 2009 // Franchising.com // Swift Current, Saskatchewan - IHG (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)], the world's largest hotel group by number of rooms, announced today that Swift Current's first Holiday Inn Express hotel opened on Aug. 24. The new-build property will showcase the Holiday Inn Express brand's new sign, which is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn® brand relaunch program.
The Holiday Inn brand relaunch is the largest in the history of the hospitality industry, with more than 3,200 hotels around the world being updated - improving quality and driving consistency at Holiday Inn and Holiday Inn Express hotels around the world. The global estate is expected to be relaunched by the end of 2010, and more than 1,000 hotels have been already been relaunched to date.
The relaunch focuses on the things research shows matter most to guests - a modern, contemporary hotel with efficient, friendly service and a great night's sleep. Relaunched hotels such as the Holiday Inn Express Hotel and Suites Swift Current feature:
- Upgraded and decluttered lobby areas
- A Holiday Inn Express signature scent and sound
- New exterior lighting and landscaping
- New signage with the redesigned logo
- All Holiday Inn employees also go through an extensive "Stay Real" training program to ensure guests receive the level of service they expect.
The 103-room Holiday Inn Express Hotel and Suites Swift Current is located near the Swift Current Museum, Chinook Golf Course and natural attractions including the Big Muddy Badlands and Cypress Hills Interprovincial Park. The property is within a short driving distance of several local businesses including Husky Energy Inc, South West Centre for Entrepreneurial Development and Shaw Cable, making the hotel a convenient option for both business and leisure travellers alike.
Guests at the Holiday Inn Express Hotel and Suites Swift Current will experience a comfortable and smart environment with innovative preferred guest upgrades to ensure a productive stay while travelling for business or leisure. The hotel's newly enhanced complimentary
Express Start® breakfast bar will feature a full selection of breakfast items including a rotation of egg and meat selections, biscuits, yogurts, fruit and the brand's proprietary cinnamon roll and
Smart Roast® coffee. The SimplySmartTM shower incorporates a proprietary Stay SmartTM Kohler showerhead, signature shower curtain with curved rod, upgraded 100 percent cotton terry towels and a custom line of cinnamon-scented bath products. Guests will also enjoy the SimplySmartTM bedding collection where they will find new crisp fresh bedding which features an attractive decorative throw, a medium-weight duvet blanket and soft 200 thread-count sheets.
"Holiday Inn Express hotels are designed to be the smart choice for value-conscious business and leisure travellers," said Gina LaBarre, senior vice president, Brand Delivery, the Americas, IHG. "With more than 2,000 properties worldwide and more than 600 properties in the pipeline, the Holiday Inn Express portfolio continues to expand into markets like Swift Current, providing our guests with an enhanced stay experience at a great value. We welcome this hotel into the Holiday Inn family with the brand new sign and everything it represents."
Standard Holiday Inn Express hotel guest rooms feature comfortable queen or king-sized beds, a sitting area with a lounge chair and an in-room coffee machine featuring complimentary Smart Roast 100% Arabica coffee. Business travellers will find large desks, ergonomic chairs, free high-speed internet access, free local and toll free phone calls and phones with private voicemail. The new Swift Current property offers a variety of additional amenities including 32" LCD TVs in all guestrooms, a 24 hour business centre, an indoor heated pool and a state-of-the-art fitness centre with an LCD flat panel TV. The hotel also offers 24 King Business Class Suites, providing a relaxing and pampering oasis with a king bed and living room with sleeper sofa.
Holiday Inn Express hotels participate in IHG's guest loyalty program, Priority Club® Rewards. The industry's first and largest guest loyalty program has 44 million members. Priority Club Rewards membership is free and guests can enroll by logging on www.priorityclub.com, calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG's more than 4,300 hotels worldwide.
The Holiday Inn Express hotel and Suites Swift Current is owned and managed by Shaun Ng, under a license agreement with a company in the InterContinental Hotels Group and is located at 1301 North Service Road, Swift Current, Saskatchewan, S9H 3X6.
About Holiday Inn Express
Holiday Inn Express hotels are modern hotels for value-oriented travellers. Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travellers. Guests Stay Smart® at Holiday Inn Express hotels where they enjoy a free hot Express Start® Breakfast Bar, free high-speed internet access and free local phone calls (US and Canada only). There are currently more than 2,000 Holiday Inn Express hotel locations around the globe.
Notes to Editors:
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,300 hotels and almost 630,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 44 million members worldwide.
IHG has nearly 1,600 hotels in its development pipeline, which will create 140,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.