CiCi's Pizza Introduces Slice of Italy With The Rustic Pizza

Savory Syracuse Sausage, Fresh Rustic Tomato Sauce Add Flavor to CiCi's New Pie

COPPELL, Texas, Sept. 9 // PRNewswire // -- CiCi's Pizza announces that they have introduced The Rustic Pizza, a thin, rectangular, flat-bread crust, topped with fresh rustic tomato sauce, mozzarella cheese and savory Syracuse style sausage. This new pie is cut into squares for serving and topped with CiCi's signature Parmesan Oregano shake. Having tested in several markets with resounding positive feedback from guests, and notably women, the new Rustic pizza joins 17 different signature pizzas on CiCi's buffet line - all for five bucks and change. The addition of The Rustic on CiCi's endless buffet deepens the variety of guests' choices in high-quality ingredients and fresh flavors. CiCi's will be working with radio stations across the country to introduce the new product nationally.

"If the Rustic was anymore Italian, we would have called it "Tony" with its rich flavor and traditional Italian toppings," said Kyle Smith, V.P. of Operations. "This addition is about giving guests unique, craveable flavor, available exclusively at CiCi's all for an unbelievable price. We are excited to expand the buffet variety which already features 17 different pizza choices, pasta, salad and desserts - or simply create your own pizza of choice."

Pizza lovers not only can enjoy The Rustic while dining in-store, but they can also take a piece of Italy home. So add The Rustic to your To-Go order today!

Founded in 1985, CiCi's Pizza is a family-oriented restaurant serving guests fresh pizza, pasta, salad and dessert, all you want for about five bucks and change. CiCi's mission then and now is to exceed each guest's expectation in food, service and cleanliness at an affordable price. Since opening its first restaurant in Plano, Texas, CiCi's has grown to almost 650 restaurants in 32 states. In 2006, CiCi's introduced the carry-out only To-Go restaurants with 13 operating in Texas, Georgia, Florida, Oklahoma and California.

Industry professionals have taken notice of CiCi's Pizza's continuous growth and success. In 2009, Restaurants & Institutions Consumers' Choice in Chains recognized CiCi's Pizza as a top pizza chain in America. Nation's Restaurant News has ranked CiCi's number one for sales and unit growth in the pizza chain category for the past three years. In its recent 2009 ranking, Entrepreneur magazine's Annual Franchise Top 500 issue, ranked CiCi's Pizza as number one in the Italian restaurant industry category an honor the company also received in 2007. Men's Health recently included CiCi's Pizza in it's list of America's Healthiest Restaurants. StartupJournal.com, The Wall Street Journal's guide for entrepreneurs, ranked CiCi's as one of the top 25 highest-performing brands in the nation and Franchise Today placed the company in the top 200 of all franchise concepts. Other honors include "Best in Value" award among national pizza chains in Restaurants and Institutions.

SOURCE CiCi's Pizza

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