Dallas Welcomes Its Fifth Crowne Plaza Hotel

After $14 million in renovations, hotel will offer exceptional meeting space, restaurant, and entertainment options for business travelers

September 11, 2009 // Franchising.com // ATLANTA - IHG (InterContinental Hotels Group) [LON: IHG, NYSE:IHG (ADRs)], the world's largest hotel group by number of rooms, today announced the Crowne Plaza Dallas Downtown will open within a month. The conversion hotel has undergone a $14 million renovation from the Hampton Inn Dallas-West End-Convention Center.

"We're pleased to bring our fifth Crowne Plaza to the Dallas area, especially in such a convenient location for business travelers," said Gina LaBarre, vice president, Brand Delivery, the Americas, IHG. "There are several major employers in the area that will benefit from the meetings-savvy products and services that only a Crowne Plaza can provide."

Renovations for this property included all 300 guest rooms and suites, the addition of 22 new meeting rooms encompassing over 22,000 square feet of versatile meeting space, the brand new TEN15 Elm restaurant, and high energy nightclub, THRIVE.

The hotel will feature a comprehensive meetings program to ensure a seamless planning process and exceptional meeting experience consisting of three key components: a Two-Hour Response Guarantee, Crowne Meetings Director and a Daily Meetings Debrief. The hotel features meeting, banquet, wedding and exhibition space accommodating groups of up to 2,000 people.

The 23-story Crowne Plaza offers 300 guest rooms and a variety of amenities, including a business center, fitness center, and a ninth floor roof top pool oasis with panoramic views of downtown's skyline. The new Ten15 Elm restaurant provides out-of-town guests and local residents a sophisticated and unique dining experience led by Dallas Chef Brian Litolff.

The new addition of THRIVE to the Crowne Plaza Downtown Dallas Hotel adds a high-energy atmosphere and element of luxury to the Dallas nightlife experience. The nightclub will feature local and celebrity DJs entertaining patrons while they enjoy hand-crafted cocktails, the custom dance floor and the VIP lounge area.

Also consistent with the Crowne Plaza brand, the hotel features the Crowne Plaza Sleep Advantage®, which is available at all Crowne Plaza hotels in the Americas. Sleep Advantage encompasses the entire sleep experience, from training staff on how to create and maintain a restful environment to providing innovative products and services. Program components include new bedding, guaranteed wake-up calls, designated quiet zones, night lights, drape clips and amenities such as eye masks, ear plugs and lavender spray.

Located at 1015 Elm Street, in the heart of downtown Dallas, the hotel offers a preeminent location proximate to the Historic West End District and the booming Uptown area. The property is in walking distance of major attractions, including the Dallas Convention Center, American Airlines Center, The House of Blues and Dallas Aquarium, as well as local corporations and businesses including Southwest Securities Headquarters, Blockbuster Headquarters, TXU Energy Headquarters, KPMG, and Bank of America.

The Crowne Plaza Dallas Downtown is owned by Terry and Patty Tognazzini and managed by Tog Hotels Downtown Dallas LLC, under a license agreement with a company in the InterContinental Hotels Group.

Crowne Plaza Hotels & Resorts participates in IHG's guest loyalty program, Priority Club® Rewards. The industry's first and largest guest loyalty program has over 44 million members. Priority Club Rewards membership is free and guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG's more than 4,300 hotels worldwide.

Crowne Plaza was recently recognized by Lodging Hospitality magazine as one of the industry's top growing brands. As part of the IHG global portfolio, Crowne Plaza Hotels & Resorts has more than 350 hotels in nearly 60 countries, and are located in major urban centers, gateway cities and resort destinations.

Notes to Editors:

InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,300 hotels and almost 630,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 44 million members worldwide.

IHG has nearly 1,600 hotels in its development pipeline, which will create 140,000 jobs worldwide over the next few years.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

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