Senior Marketing Executive to Lead Wyndham Rewards Loyalty Program
September 17, 2009 // Franchising.com // PARSIPPANY, N.J. -- Wyndham Hotel Group has appointed Robin Korman to oversee Wyndham Rewards®, the world's largest lodging loyalty program with more than 6,000 participating hotels in over 20 countries.
As the senior vice president of loyalty marketing and strategic partnerships, Korman will be responsible for the development and management of the company's loyalty program, customer loyalty initiatives, all direct-marketing programs and internal and external strategic marketing alliances.
"Robin is an accomplished marketing executive with a wealth of experience in the loyalty arena," said Flo Lugli, Wyndham Hotel Group's executive vice president of marketing. "Her proven track record for driving multi-million dollar revenue growth will serve Wyndham Hotel Group well."
Previously, Korman was senior vice president and general manager at Chase Card Services where she was responsible for overseeing the company's multi-billion dollar partner credit card portfolio, including development and repositioning of new and existing products and the creation of new acquisition and growth strategies.
Prior to Chase, Korman spent seven years with Starwood Hotels & Resorts Worldwide, serving first as vice president, global loyalty marketing leader, and later as vice president, brand marketing leader for Aloft Hotels and Element Hotels. In those roles, she was responsible for overseeing Starwood's Preferred Guest program and later, for developing the positioning and marketing for the global launches of the company's Aloft® and ElementSM brands.
In addition to her most recent experience, Korman has also served in executive marketing, communications and public relations roles with General Electric and Citibank.
Wyndham Hotel Group, part of the Wyndham Worldwide family of companies (NYSE: WYN), encompasses more than 7,000 hotels and 590,000 rooms in 66 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inns & Suites®, Hawthorn Suites®, Howard Johnson®, Travelodge® and Knights Inn®.
All hotels are independently owned and operated excluding certain Wyndham and international Ramada hotels which are managed by our affiliate or through a joint venture partner. Wyndham Hotel Group is based in Parsippany, N.J.