Toys"R"Us, Inc. Opens First Babies"R"Us Store In Hawaii

Nation's Leading Dedicated Baby Products Retailer to Offer New and Expectant Oahu Parents One-Stop Shopping for Baby Essentials

September 17, 2009 // Franchising.com // WAYNE, NJ - Toys"R"Us, Inc. today announced it will open its first Babies"R"Us store in Hawaii on Friday, September 18 at 9:30am. Located at 1150 Kuala Street in Pearl City, the store will provide local new and expectant parents access to the best and broadest assortment of baby products and specialty services offered by the nation's leading dedicated baby products retailer. In addition, the store will create new jobs, employing approximately 70 knowledgeable associates. With the opening of this store, the company now operates 263 Babies"R"Us locations nationwide.

"We are so pleased to open our first Babies"R"Us location in Hawaii, adding to our growing portfolio of stores that offer the broadest assortment of products kids need at prices to fit every budget," said Jerry Storch, Chairman and CEO, Toys"R"Us, Inc. "With more than 10,000 babies born in Honolulu County each year, we look forward to being part of the lives of new and expectant parents in the area."

When it comes to setting up a nursery, traveling with a newborn or baby safety, Babies"R"Us is the quintessential one-stop-shop for new and expectant parents, featuring the largest selection of baby products, such as furniture, car seats, strollers and more.

Babies"R"Us stores provide a number of unique guest services, including a Mother's Room for baby care, a special orders department, and designated parking for expectant parents. Babies"R"Us also offers a convenient online and in-store Baby Registry that eliminates guesswork and geographic barriers from gift-buying so friends and relatives can easily go online or to any store location to select, buy and send the right gift directly to the expectant parents. The "R"Us Registry is also a starting point for first-time moms as they create their "wish list" for everything baby.

Grand Opening Weekend Activities and Charitable Giving

From Friday, September 18 through Sunday, September 20, the Pearl City store will commemorate its grand opening with a celebration for parents and children featuring Story Time throughout the weekend and Mommy & Me Music Time on Friday morning. Visits from favorite costumed characters, including Dora, Arthurô and D.W.™, Care Bear™ Funshine Bear™, Brobee from Nick Jr.'s Yo Gabba Gabba!™, and of course, Geoffrey® will also take place throughout the weekend. As a company dedicated to keeping kids safe and helping them in times of need, in conjunction with the grand opening, the Toys"R"Us Children's Fund, a public charity affiliated with Toys"R"Us, Inc., will award $5,000 to Kapi'olani Children's Hospital's Neonatal Intensive Care Unit (NICU). The NICU offers highly specialized care for newborns up to three months, including medical management, care coordination and developmental assessments for newborns discharged from the NICU.

Prior to the store's opening on Friday, September 18, Reverend Richard Kamanu of Kaumakapili Church will join company officials to offer a traditional new business dedication and Hawaiian blessing for the first Babies"R"Us location in Hawaii.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,500 stores, including 848 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores. In addition, it sells extraordinary toys in two FAO Schwarz stores in the United States. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com, it provides shoppers with an unparalleled online selection of distinctive toy and baby products. In addition, the company operates ePregnancy.com, an online resource for parents. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs nearly 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.

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