Rubio's Fresh Mexican Grill(R) to Open New Restaurant in City of Industry

Bold, Distinctive Flavors of Baja Await City of Industry Residents

CARLSBAD, Calif., Sept. 21, 2009 // GLOBE NEWSWIRE // -- Rubio's Fresh Mexican Grill (Nasdaq:RUBO) will open its doors on October 8th at 17525 Colima Road in City of Industry, California. The new Rubio's(R) will be managed by restaurant industry veteran Lucy Wilcox, and it will employ approximately 30 team members from the local community. The restaurant features both indoor and outdoor seating, and it will be the first Rubio's in the city of Industry. Open seven days a week, hours of operation will be Monday - Thursday: 10:00 a.m. to 9:00 p.m., Friday and Saturday: 10:00 a.m. to 10:00 p.m., and Sunday: 11:00 a.m. - 9:00 p.m.

Rubio's fans who crave the flavor of Baja-inspired food and the experience of dining in the relaxed yet festive atmosphere of coastal Mexico will be able to visit the new Rubio's in City of Industry for a similar experience. Headlining the menu will be Rubio's World Famous Fish Tacos(SM), chargrilled chicken and carne asada steak tacos and burritos, freshly-made salads and quesadillas, and Rubio's proprietary HealthMex(R) line of tacos and burritos which are lower in fat and calories.

Rubio's will also feature hand-made guacamole and freshly-made tortilla chips along with a self-serve salsa bar featuring a variety of salsas and sauces made from scratch daily. As in most Rubio's locations, the City of Industry restaurant will serve domestic and imported beer.

"When Ralph Rubio opened his first restaurant in Mission Bay 25 years ago, people traveled from miles away to savor one of our World Famous Fish Tacos," said Larry Rusinko, senior vice president of marketing at Rubio's. "Rubio's quickly became known for unique flavors and products that couldn't be found anywhere else. We are excited to open a new Rubio's in the City of Industry and bring our unsurpassed quality and flavor to legions of new and existing fans."

Guests should easily find the new Rubio's in Puente Hills East shopping center by looking for Rubio's signature palapas in the outdoor dining patio. Other standout design features include hand-painted corrugated aluminum walls, colorful banquette seating, and custom light fixtures reminiscent of Mexican folk art. The interior enhances the overall guest experience, creates an atmosphere that is uniquely Rubio's, and provides an ideal platform for the fresh, Baja-inspired cuisine for which Rubio's is known.

The new City of Industry location brings the number of Rubio's restaurants to nearly 200 throughout California, Arizona, Nevada, Utah and Colorado.

About Rubio's(R) Restaurants, Inc. (Nasdaq:RUBO)

Bold, distinctive, Baja-inspired food is the hallmark of Rubio's Fresh Mexican Grill(R). The first Rubio's was opened in 1983 in the Mission Bay community of San Diego by Ralph Rubio and his father, Ray Rubio. Rubio's is credited with introducing fish tacos to Southern California and starting a phenomenon that has spread coast to coast. In addition to chargrilled marinated chicken, lean carne asada steak, and slow-roasted pork carnitas, Rubio's menu features seafood items including grilled mahi mahi and shrimp.

Guacamole and a variety of salsas and proprietary sauces are made from scratch daily, and Rubio's uses canola oil with zero grams trans fat per serving. The menu includes tacos, burritos, salads and bowls, quesadillas, HealthMex(R) offerings which are lower in fat and calories, and domestic and imported beer in most locations. Each restaurant design is reminiscent of the relaxed, warm and inviting atmosphere of Baja California, a coastal state of Mexico. Headquartered in Carlsbad, California, Rubio's operates, licenses or franchises nearly 200 restaurants in California, Arizona, Colorado, Utah and Nevada.


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