Burger King Corporation Teams with Summit Entertainment on 'The Twilight Saga: New Moon'
MIAMI--(BUSINESS WIRE)--As fan interest reaches a fever pitch, Burger King Corp. today confirmed that it will team with Summit Entertainment for one of the most highly anticipated movies of the year, "The Twilight Saga: New Moon," which arrives in theaters on Nov. 20, 2009.
For fans hungry for another bite of the "Twilight" film franchise, Burger King Corp. is revealing a few details of what will be available in participating BURGER KING® restaurants nationwide this November as part of its multi-faceted "New Moon" promotion. A special gift of holiday value, which guests will receive free (while supplies last) with the purchase of a BK BURGER SHOTS® six pack value meal, will be packed full with "New Moon" merchandise offers, retail coupons and collectible cards. Additionally, a series of limited-edition "New Moon"-themed BK® Crown Cards featuring stars from the film are available for purchase at BURGER KING® restaurants and online at www.bkcrowncard.com. Once acquired, these collectible gift cards, which have a $5 minimum limit, can be loaded at BURGER KING® restaurants nationwide. These exclusive items are just a glimpse of what will be offered in BURGER KING® restaurants and are sure to be a hit with "Twilight" fans looking for hot gifts this holiday season. More information will be revealed in early November when the promotion launches in BURGER KING® restaurants nationwide.
"Curiosity among fans has continued since our exclusive 'New Moon'-themed BK® Crowns hit the Comic-Con scene in San Diego in late July," said Cindy Syracuse, senior director, cultural marketing, Burger King Corp. "While full promotional details are still to come, we can confirm that beginning Nov. 16, BURGER KING® restaurants will offer guests access to a number of limited-edition, movie-themed offers and merchandise."
The first film in Summit's "Twilight" film franchise was the action-packed, modern day vampire love story "Twilight" which opened in theaters in November 2008 and took in $69.6 million domestically in its first weekend and went on to gross over $380 million worldwide. Also notably the film sold more than 3 million DVD units in the first day of its release into the home entertainment marketplace.
ABOUT SUMMIT ENTERTAINMENT LLC
Summit Entertainment is a worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures. Summit Entertainment, LLC also represents international sales for both its own slate and third party product. Summit Entertainment, LLC plans to release 10 to 12 films annually.
ABOUT BURGER KING CORPORATION
The BURGER KING® system operates more than 11,900 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades.