Card Connection Launches Licensed Gift Wrap
September 25, 2009 // Franchising.com // Leading greeting card publisher and franchisor, Card Connection has today announced the launch of its new licensed gift wrap selection. The new gift wrap which features four separate designs incorporating: Winnie The Pooh, Disney Princess, Spider Man and Thomas The Tank Engine, will be distributed to retail stores throughout the UK through Card Connection's network of franchisees.
"The new product compliments our current range of juvenile greeting cards," explains Andrew Cutler, sales and franchise director for Card Connection. "We anticipate strong sales of any stock which features 'licensed' characters as they are instantly recognisable to the consumer. This wrap is not linked directly to age like a greeting card and in addition it represents particularly good value, which will add to its broad market appeal."
The licensed gift wrap has a recommended retail price of £1.29 which includes two sheets of quality paper plus two tags.
Card Connection itself is one of the UK's largest card publishers and is the market leader in the franchised distribution of greeting cards. Using a proven system, franchisees place greeting card ranges in retail outlets on a 'consignment' basis. The award winning merchandising service provided to retailers by local franchisees is second to none and has established the company's excellent reputation especially within the convenience sector. Card Connection's key national accounts such as Netto, Budgens, Londis, Spar and Shell.
Card Connection has limited vacancies for franchisees who are keen to run an expanding business. Successful candidates would ideally have some management experience as, once established, they would be expected to employ a small team, operate a warehouse and have several liveried vans on the road.
Because the franchise networks in the UK and Ireland are complete, the available opportunities now consist of acquiring an already-established territory from an existing franchisee. These vary in price according to their level of development, but start at £20,000 (+ stock) with earnings potential in excess of £50,000 per annum.
"The licensed gift wrap selection is a new and exciting addition to our quality product range," confirms Cutler. "The iconic designs, exclusive to our franchisee network, underline our continued investment in helping our franchisees maximise the profitability of their individual businesses on an ongoing basis."
Card Connection is one of the UK's most successful card publishers and is the market leader in the franchised distribution of greeting cards.
The company was established in 1992 and became a Full Member of the British Franchise Association in 1995. It now distributes greeting cards to around 15,000 outlets through its network of franchisees.