Pizza Patrón Partners With Pepsi to Celebrate Hispanic Heritage Month

Pizza Patrón Honors Latin Life and Diversity With National Promotion

DALLAS, TX--(Marketwire - September 25, 2009) - In honor of National Hispanic Heritage Month, Pizza Patrón, the nation's number one Latin pizza brand, has teamed with Pepsi in a national, co-branded promotion in all of its stores.

The promotion began Sept. 1 and was specifically designed to celebrate and honor the Latin culture and lifestyle during Hispanic Heritage Month. It is a bilingual promotion, but Spanish language dominant. Advertisements for the promotion read, "!Viva Latino! Pizza Patrón y Pepsi® Festejan el Mes Patrio," meaning, "Pizza Patrón and Pepsi celebrate this historic, patriotic month for all Latinos of diverse roots."

With any 2-liter purchase of Pepsi products through Sept. 30, customers will receive a free phone egrip® Non-Slip Strip. The egrip is a protective, silicone material which can be applied to the back of a cell phone to make it easier to handle and prevent it from sliding on any surface.

The free egrip® features the Pizza Patrón and Pepsi logos, as well as Pizza Patrón's slogan, "Latin Life, Enjoy.™" which reinforces the company's unique focus while broadening its current customer base by inviting every demographic to enjoy and experience the diversity found within the Latin lifestyle.

"Celebrating the rich history and traditions found within the Latin life and culture is what makes our brand strong," said Andrew Gamm, brand director for Pizza Patrón. "National Hispanic Heritage Month is a chance for us to honor the Latin culture which goes to the core of our company's values."

Since 1986, Pizza Patrón has been celebrating the diversity of the Latin culture and lifestyle in its stores. Today, the company operates 92 stores in six states and plans to have 750 stores nationwide within a decade. Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.

About Pizza Patrón

-- Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 92 locations in six states, with more than 40 additional stores under development. Pizza Patrón features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dips™, Fiesta Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they successfully rolled-out their LISTA-NOW READY™ pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona' deluxe pizza with everything is priced as low as $8.

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