JMWeichertGroup Completes Sale of Ivy House For Fields Development Group

September 30, 2009 // // MORRIS PLAINS, N.J. – JMWeichertGroup, an affiliate of Weichert Realtors, continues to get communities sold for developers despite a challenging real estate market. Most recently, the company worked with Fields Development Group to sell out all of the boutique condo units at their chic Ivy House community in the heart of the Powerhouse Arts district in Jersey City.

Fields Development Group, a third-generation real estate developer and a leader in the state's urban marketplace, brought in JMWeichertGroup to manage sales of the one- and two-bedroom condos at Ivy House. Utilizing the resources of one of the nation's largest real estate companies, the JMWeichertGroup executed a marketing and sales program tailored to the specific needs of Fields Development Group that included sales training, events and promotions, customer relationship management, Web site development and Internet marketing.

Within two months, JMWeichertGroup sold more than half of the available units. Within a year, the company had completely sold out the project.

"We were very pleased with the results the JMWeichertGroup achieved for us despite the surplus of inventory and competition on New Jersey's Gold Coast," said James Caulfield, Jr., principle of Fields Development Group. "The company's efforts to understand and meet our business objectives, along with the access they were able to provide to the local real estate community, made them a welcomed extension of our team."

JMWeichertGroup delivers customized sales and marketing solutions to each community it represents through an expert team of new home professionals, becoming a single source for integrated solutions from in-depth research to innovative marketing and reporting systems. Through its extensive broker outreach program, the JMWeichertGroup markets properties to real estate brokers and sales associates to create an increase in traffic that ultimately leads to sales. The company also provides its developer clients access to a specialized team of sales associates who provide an immediate, live response over 80 hours a week to all incoming Web forms, phone calls and voicemails generated by JMWeichertGroup through its online marketing efforts.

About JMWeichertGroup:

An affiliate of Weichert, Realtors, the JMWeichertGroup excels at creating value for urban, mixed-use and resort new developments through a specialized platform of research, marketing and onsite sales. The company drives results for its clients by combining the expertise of its superior team of new-home professionals with the cutting edge resources of one of the largest independently owned residential real estate companies in the nation.

About Weichert, Realtors:

Weichert has nearly 18,000 sales associates in approximately 500 company-owned and franchised sales offices in key markets throughout the U.S. A family of full-service real estate and financial services companies, Weichert helps customers buy and sell both residential and commercial real estate, and streamlines the delivery of mortgages and home and title insurance.Each Weichert franchised office is independently owned and operated.


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