T.G.I. Friday's(R) Receives Hospitality Technology's Breakthrough Award

Give Me More Stripes(R) Recognized for 'Excellence in Customer Engagement'

October 01, 2009 // Franchising.com // T.G.I. Friday's recently received Hospitality Technology's "Excellence in Customer Engagement" Breakthrough Award for its proprietary guest recognition program Give Me More Stripes at the publication's Restaurant Executive Summit 2009 in Orlando, Florida, September 16 -18.

"We are honored to receive the prestigious 'Excellence in Customer Engagement' Breakthrough Award," said Andrew Jordan, senior vice president of marketing for T.G.I. Friday's. "Give Me More Stripes has allowed T.G.I. Friday's to reward our guests in ways that are most meaningful to them. That it is being recognized by Hospitality Technology for its overall excellence in providing guest satisfaction is very gratifying."

The annual Breakthrough Awards honor restaurant companies for their outstanding achievement in delivering technological, operational and overall excellence to guests. The Excellence in Customer Engagement category applies to companies that have demonstrated excellence in customer engagement, resulting in an increase in guest satisfaction, guest loyalty and/or brand reputation.

Give Me More Stripes, which uses MICROS iCare technology, rewards program members with free stuff, year-round special treatment and perks at approximately 600 participating restaurants in the U.S. It is the only nationwide in-restaurant guest recognition program of its kind.


Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Quaker Steak & Lube®
Founded in 1974 in Sharon, PA, the award-winning casual dining restaurant chain has expanded over 55 locations throughout the United States and Canada
Estrella Insurance
Estrella InsuranceĀ® specializes auto insurance & car insurance quotes.
WaveMAX Laundry
WaveMAX is the franchise for you. We are looking for professionals that want to build a multi-unit franchise empire.
the inside coup
the inside coupā„¢ is a unique franchise opportunity in a multi billion dollar industry, Direct Mail.
Hungry Howie's Pizza
Hungry Howie's is currently EXPANDING! Top Markets are available for single or multiple unit development. Get the EDGE over the competition with...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)