Fresh Coat Painters 'Rolls' Out Nationwide Incentive Program

Professional Painting Chain Reduces Franchise, Royalty Fees with Development Incentive Program

October 12, 2009 // // CINCINNATI, OH - At a time when many franchise concepts are putting a halt on expansion, Fresh Coat Painters is implementing a new development incentive program designed to maximize potential growth and offer attractive alternatives for independent business owners who may be discouraged by the current economic climate.

Offered to all interested independent operators, the benefits of the incentive program include reduced royalties and discounted franchise fees. These reductions and discounts vary depending on the annual sales level of each independent business. This development incentive program will be offered indefinitely and provides a unique option for those independent owners looking to grow their business.

"This program was implemented to help professional painting contractors take their business to the next level and well beyond," said Ralph Martin, President of Fresh Coat Painters. "Many small to mid-size painting contractors are knowledgeable and exceptional at their trade but could benefit in growing their business at an accelerated pace by converting to our proven franchise model which provides branding, national accounts, computer based estimating software, vendor alliances and relies heavily on building third referral relationships with proven marketing systems, tools and incentives."

As the only professional interior painting franchise of its kind, Fresh Coat is on a mission to provide home and business owners with experienced, reliable, professional painters, impeccable service and a stress-free home improvement experience. Unlike most independent painting companies, Fresh Coat accepts credit cards, has a 24/7 live Call Center for customers for quotes and scheduling, and includes the cost of paint in each quote which offers a guaranteed price (no hidden charges) and a firm paint date.

The Fresh Coat operating system delivers a completely new experience for its loyal clients. Within three minutes of calling Fresh Coat, a free in-home visit is scheduled. Within three weeks of calling, the paint job will be completed. The company also offers an incentive program to their loyal customers. For every three job referrals provided per customer, Fresh Coat will paint a room in their home for free.

In an effort to draw in those independent operators being affected by the economy, Fresh Coat launched the development incentive program to grow the brand through a unique conversion program based on current sales. To augment the company's growth, Fresh Coat is seeking single and multi-unit franchisees in select regions of the country.

"While we cannot single-handedly change the economic climate, we can offer a program that rewards potential franchisees and keeps our brand growing rapidly," added Martin. "We look forward to welcoming new franchisees into our system and continuing to expand the Fresh Coat name nationwide."

About Fresh Coat

Founded in 2004, Fresh Coat is one of the painting industry's fastest-growing professional interior painting franchises with approximately 75 locations across North America. As the only professional interior painting franchise of its kind, Fresh Coat is on a mission to provide homeowners with reliable painters, impeccable service and a stress-free home improvement experience. With the introduction of its new Office and Commercial Painting program, Fresh Coat continues to develop and grow to meet the market's needs. Fresh Coat was recently ranked #35 in the Fast 55 by Franchise Times, as well as "Top 100 Homebased" and "Top 25 New Franchises" by Entrepreneur magazine. Fresh Coat prides itself on diversity within its franchise system, as well as the development of small business and franchising worldwide. Currently, Fresh Coat is a member and/or affiliated with the following professional organizations: International Franchise Association, SBA Franchise Registry, VetFran, Minority Fran, PDCA and is listed on the Minority Franchise Guide.


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