Ice Cream Cupcake Inventor, Maggiemoo's Ice Cream And Treatery(R) Announces New Halloween Ice Cream Cupcakes

October 14, 2009 // // ATLANTA - MaggieMoo's Ice Cream and Treatery® announced today the introduction of four new Halloween ice cream cupcakes. The brand is the innovator of the ice cream cupcake and has expanded the line to include new designs for the occasion. MaggieMoo's is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

The Halloween celebration will feature four new spooky but festive, ice cream cupcakes, including: Mummy Cupcake, Eyeball Cupcake, Frankenstein Cupcake and the Jack-O-Lantern Cupcake, along with the existing signature cupcake line featured on Food Network. The new cupcakes will scare up fun and deliciousness for Halloween parties and guests of all ages. All cupcakes can be customized with any ice cream flavor, mix-in and topping to suit all occasions including birthday parties, bridal showers, tailgate parties and upcoming holidays.

"MaggieMoo's is proud to be the ice cream cupcake destination, and innovator of this unique product," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "The Halloween-themed cupcakes showcase the versatility of the products and allow customers to entertain in a variety of designs for all occasions, or just add enjoyment to their everyday lives."

Ice cream cupcakes and cakes are available for online ordering at participating stores through, where customers can also signup for MaggiE-Mail and become Facebook Fans to receive news, special offers and birthday surprises.

About MaggieMoo's Ice Cream and Treatery

MaggieMoo's Ice Cream and Treatery is a chain of independently owned and operated franchised stores that specialize in serving super-premium ice cream and desserts. In 1989, MaggieMoo's opened its first store in Kansas City, Kansas. The brand is known as the innovator of the world's first ice cream cupcake, and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. In addition to providing customers with premium ice cream, MaggieMoo's plays a larger role in the community by involving Miss Maggie Moo, ice cream celebutante for the Treatery, with charitable organizations and community groups. Miss Maggie Moo works with celebrities to raise money and awareness for local and national causes.

About NexCen Brands, Inc.

NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF™ and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.



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