Salsarita's Launches Breakfast Catering Program Nationally

Salsarita's Launches Breakfast Catering Program Nationally

Rapidly Growing Fresh-Mexican Franchise Expands Catering Options to Include Breakfast Burrito Bar and other Morning Delights

CHARLOTTE, Oct. 15 // PRNewswire // -- Salsarita's Fresh Cantina, one of the nation's fastest growing, fast-casual Mexican restaurant chains, has expanded catering beyond lunch and dinner to include a breakfast program after testing its acceptance in select markets across the country.
Catering menu options include a breakfast burrito bar consisting of eggs, bacon or sausage, Mexican potatoes, salsa and cheese or a traditional breakfast with biscuits. Fresh fruit, Danishes, coffee and assorted juices are also available.

"We're excited to expand our catering offerings to include breakfast," said Paul Mangiamele, president and CEO, Salsarita's Fresh Cantina. "As a Fresh-Mexican concept, we offer flavorful, tasteful food beyond your traditional bagels and doughnuts that is not only affordable, but travels well and has a great presentation. Perfect for client meetings or a staff celebration or meal, our breakfast menu has been widely received thus far and we hope to carve a niche in the market with our new offerings."

Salsarita's specializes in serving made-to-order burritos, tacos, tortilla, pizzas and taco salads. Prepared fresh-daily in each restaurant, guests can enjoy high-quality dishes featuring ground beef, grilled chicken, grilled steak, or pork, grilled shrimp and fresh vegetables. Salsarita's also offers a choice of 13 delicious fillings and four homemade salsas. Every order is prepared in full view of customers in a 700-square-foot display kitchen with a contemporary Hispanic motif.

With new locations opening across the country, Salsarita's is one of the leading fast-casual fresh-Mexican restaurants in the United States, and is quickly gaining brand recognition and a reputation for quality and legendary hospitality.

"As we continue to grow as a brand, breakfast catering is a great tool for our franchisees to expand their revenue base," said Mangiamele. "Although this will not be an appropriate fit for all stores, we've already seen it gain up to 10 to 12 percent of our sales mix in select markets."

Salsarita's is currently looking for qualified candidates with food service, operations or real estate experience to join its team as area representatives, area developers or single-unit franchisees. The estimated initial investment for a traditional restaurant is between $296,700 and $577,100 depending on the real estate selection ranging from 2,200 to 2,700 square-feet, which includes a $25,000 franchise fee. The company's comprehensive training and support program includes a three-week Burrito Boot Camp at the corporate headquarters, pre- and post-grand opening on-site support and ongoing business coaching.

About Salsarita's Fresh Cantina

Founded in 2000, Salsarita's Fresh Cantina is one of the fastest-growing Mexican fast-casual Mexican restaurant chains, recognized for its people, food and world-class hospitality. Customers can create delicious made-to-order meals from a flavorful Mexican menu that offers burritos, tacos, quesadillas, nachos, tortilla-crusted pizzas and salads with a wide selection of meats, fresh vegetables and homemade salsas in lively, family-friendly environment. The company is currently closing in on its first hundred restaurants with the goal of opening 200 restaurants by the end of 2012. Salsarita's was recently selected by National Minority Franchising Initiative as one of the top 50 franchises for minorities.

SOURCE Salsarita's Fresh Cantina



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