CARPINTERIA, Calif. (BUSINESS WIRE) -- Today Carl's Jr.(R) restaurants launched its newest creation: the Parmesan Chicken Sandwich. Featuring a crispy breaded chicken fillet topped with melted cheese, smothered in authentic marinara sauce all on a sesame seed bun, wise guys everywhere are lining up at the drive-thru to chow down.
"Many people love the taste of a breaded chicken breast fillet covered with cheese and a zesty marinara sauce," said Brad Haley, executive vice president of marketing for Carl's Jr. "The new Parmesan Chicken Sandwich from Carl's Jr. is a big sandwich that will fill those cravings in a big way. End of story. Capiche?"
The sandwich, available for $3.99 or $6.49 as a combo, is being promoted through clever ads created by Los Angeles-based advertising agency Mendelsohn|Zien, the firm behind many iconic Carl's Jr. and Hardee's(R) ads. The campaign depicts a guy who outwits two burley hitmen types assisted by conspicuous marinara stains on his shirt from eating his Parmesan Chicken Sandwich.
In addition, Carl's Jr. will launch a Facebook quiz next week that allows consumers to answer mob-related questions to determine which infamous "made guy" they are most like at heart. Visit Carl's Jr.
Carl's Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE:CKR) of Carpinteria, Calif. As of the end of its fiscal 2010 second quarter, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,140 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,212 Carl's Jr. restaurants and 1,915 Hardee's restaurants.
SOURCE: Carl's Jr.