Doubletree by Hilton to Debut in Sardinia

Doubletree by Hilton, Olbia-Sardinia Set to Open in 2010

LONDON --(BUSINESS WIRE)-- Hilton Worldwide today announced that it has entered into a franchise license agreement with PROMA srl to operate an upscale Doubletree by Hilton in Olbia, Sardinia. Anticipated to open later this autumn, the signing represents the company's first hotel on the popular Italian island, underlining the continued growth of the Hilton Worldwide portfolio of brands across Italy.

"As our first property in Sardinia, the Doubletree by Hilton, Olbia-Sardinia will be a fantastic addition to our Italian portfolio when it opens next year," commented Patrick Fitzgibbon, senior vice president - development, Europe & Africa for Hilton Worldwide. "Whilst Sardinia is recognised as one of Europe's premier island hot spots, there is a real lack of internationally branded hotels. The Doubletree by Hilton contemporary and casual approach to upscale hospitality will be the perfect fit for the island."

Hilton Worldwide currently operates a total of 16 hotels in Italy across four different brands, including Hilton, Doubletree by Hilton, Hilton Garden Inn and the Waldorf=Astoria Collection. Doubletree by Hilton, Olbia-Sardinia will become the company's third Doubletree by Hilton property in Italy in 18 months, following the brand's debut in Milan in autumn 2008, and the recently opened Doubletree by Hilton, Acaya Golf Resort Lecce.

"Today's announcement of our latest addition in Olbia, Sardinia is indicative of the exciting growth that we are witnessing with our upscale Doubletree by Hilton brand across Italy, Europe and around the world," said Rob Palleschi, global head for Doubletree Hotels. "This outstanding hotel project continues to reinforce the possibilities of introducing a Doubletree by Hilton hotel product in both gateway cities like London and Milan and attractive leisure destinations like Chester, UK and Tanzania. With more than 200 Doubletree worldwide locations and growing, we look forward to welcoming the world's travellers to enjoy our unique approach to hospitality wherever they travel."

When it opens, the new build Doubletree by Hilton, Olbia-Sardinia will offer a total of 124 spacious rooms, a full service restaurant and bar with outdoor terrace and a dedicated fitness centre complete with outdoor swimming pool. Four fully equipped meeting rooms, a state-of-the-art business centre and Wi-Fi internet access throughout the property will establish the hotel as one of Sardinia's leading choices for domestic and international business travellers.

Located on the northern coast of the island, Olbia is the gateway city for discovering the popular beaches and islands of the Smeralda Coast. Situated in a prime location a few hundred metres from the city centre, the Doubletree by Hilton, Olbia-Sardinia is well positioned close to the historic port and only five kilometres from the city's international airport.

About Doubletree by Hilton Hotels

With a growing collection of contemporary, upscale accommodations in more than 200 gateway cities, metropolitan areas and vacation destinations worldwide, Doubletree by Hilton hotels and resorts are distinctively designed properties that provide true comfort to today's business and leisure travelers. From the millions of delighted hotel guests who are welcomed with the brand's legendary, warm chocolate chip cookies at check-in to the advantages of the award-winning Hilton HHonors® guest reward programme, each Doubletree guest receives a satisfying stay wherever their travels take them.

Doubletree is part of Hilton Worldwide, a leading global hospitality company, with more than 3,300 hotels and 550,000 rooms in 77 countries and more than 130,000 team members worldwide. The company owns, manages or franchises some of the best known and highly regarded hotel brands including Hilton, Conrad Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton, the Waldorf Astoria and the Waldorf Astoria Collection, as well as Home2 Suites by Hilton. The company also manages the world-class guest reward program Hilton HHonors.

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