PuroClean Creates Superhero-Themed 'Franchise Force' to Battle the Evil Recession
Campaign Engages Franchise Broker Networks to Partner with PuroClean to Boost Economy
October 21, 2009 // Franchising.com // Tamarac, FL – PuroClean, the nation's fastest growing property emergency services franchise, has creatively turned the recession into an "evil villain" through a newly launched cartoon strip-themed campaign that rallies franchise brokers around a single cause: saving entrepreneurs through the sale of economy-resistant franchises. Through the use of special prizes and a cash incentive program, PuroClean is encouraging franchise broker networks throughout the United States and Canada to become a member of their specialized Franchise Force. The brokers receive Franchise Force information packets, along with buttons and colorful posters featuring Marvel comic-style characters. The goal is empowerment – the brokers are made to feel like superheroes by selling recession-resistant PuroClean franchises, thus helping candidates fight "the dark and sinister villain," also known as the recession.
The posters feature superheroes stating affirmations, such as, "An evil villain has taken over the economy and is plotting to destroy the American dream … you have been selected to join the Franchise Force. As an elite member you have the power to save your candidates from your arch nemesis -- the evil recession."
Keith Gerson, PuroClean's president and COO, said, "PuroClean is one of the fastest growing franchise systems in North America. The fact that we are projecting $99 million in 2009 system-wide revenues is a clear indicator that we truly are a recession-resistant franchise. Our marketing team came up with the Franchise Force campaign to provide brokers with something they can relate to and feel good about. The colorful posters and superhero theme is truly unique, and helps us stand out above other franchisors, keeping PuroClean top of mind." PuroClean enjoyed a record-setting 2008, opening 76 new franchise locations and grossing more than $68 million in revenues, up from $51 million in 2007. Most impressive were sales gains at existing franchise locations, up an astounding 19 percent from 2007 to 2008. The numbers for 2009 have been equally impressive, with 72 franchisees already opening this year.
Since its 2001 inception, PuroClean, the nation's fastest growing franchise in the $212 billion property damage restoration industry, has grown to more than 300 franchise locations serving the U.S. and Canada. Known as the "Paramedics of Property Damage™" among insurance professional and property owners, PuroClean certified technicians provide emergency services to restore properties damaged by water, fire, smoke, mold, and biohazard events. With 2008 system-wide revenues exceeding $68 million, PuroClean continues to attract entrepreneurial-minded individuals looking for a personally and financially rewarding business opportunity in the recession-proof insurance property claims industry. Entrepreneur magazine ranked PuroClean #119 in its coveted 2009 Franchise 500® ranking of top franchise companies in the world. PuroClean also received the prestigious Franchise Research Institute's World Class Franchise™ designation for the fourth consecutive year in 2008.
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