Dunkin' Donuts Franchisee Opening 20+ Freshii Restaurants in the Big Apple
October 26, 2009 // Franchising.com // Chicago, IL -- Restaurant professionals and brothers Dhavel and Hetal Patel have signed a Master Franchise agreement to open 20+ Freshii stores in parts of NYC. Dhavel and Hetal own and operate 7 Dunkin' Donuts restaurants in Northern New Jersey and after reading about Freshii in several publications they had to check out the concept and see what the buzz was all about.
"There is obviously a huge trend towards healthier eating and we had to figure out how to intelligently expand our franchise holdings in that direction. After meeting with Matthew Corrin, Freshii's founder, seeing the Freshii restaurants first hand, eating the food and witnessing the high volumes in relatively small spaces, we knew we wanted in and we knew we wanted as much of NYC as we could get," Hetal Patel. The brothers already have potential locations in mind, and expect to open the first location by early 2010.
"After living in NYC for several years before founding Freshii, I knew Freshii was tailor made for the City, which we originally planned to develop corporately. Then, along comes a really experienced franchise group and it only made sense to split the market and double the pace of opening new restaurants. The bothers are already serving thousands of customers every day in their multi unit Dunkin' Donuts locations and after several meetings I grew more and more comfortable with their ability to emulate our culture and execute at the highest level Manhattan will demand," Matthew Corrin, Freshii CEO.
"Great food, custom-built, in a fast-casual setting" is Freshii's mantra, offering its guests a nutritious and delicious breakfast, lunch and mid-day snack on the go, without sacrificing taste, health needs or time. The menu includes salads, burritos, wraps, rice bowls, yogurts and soups in a "build your own" format, served in a fast, fun, hip and environmentally sustainable atmosphere. Freshii, which started in Toronto, Canada and is now headquartered in Chicago, has 16 restaurants opened in the US and Canada and another 100+ in development in NYC, Chicago, Washington, DC, Colorado, Los Angeles and now Eastern Europe. Freshii restaurants range in size from 150sf kiosks to 1500sf inline locations and are a blend of high volume fresh customized meals, grab-and-go, and gourmet snack food.