Gains Access to the Industry's Largest Event Network with 160,000 Meeting Planners
SPOKANE, Wash., Oct. 26 // PRNewswire-FirstCall // -- Red Lion Hotels Corporation (NYSE: RLH) today announced that all 45 Red Lion Hotels have become participants in the Cvent Supplier Network. Cvent is the leading provider of web-based software for the $350 billion meetings and events industry and its products are used by 160,000 meeting planners to search for meeting venues, send electronic RFPs to hotels for group business, compare venue bids and carefully track client budgets throughout the site selection process. With one-third of Red Lion's revenue coming from groups and meetings, having Red Lion's entire portfolio of properties available on the Cvent Supplier Network makes it faster and easier for travelers using the Cvent platform to book Red Lion hotels.
Red Lion joined Cvent because of the proven quality and quantity of leads they can drive to the brand. "The group business lead quality from the Cvent Supplier Network is industry-recognized. The potential to drive qualified leads to our primary and secondary market properties is unparalleled," said Mark D. Mahoney, VP Sales, Red Lion Hotels.
"Hotels are more selective about how they deploy marketing dollars in today's economy. An online channel like the Cvent Supplier Network offers hotels cost-effective marketing options and a true return on investment. The average contract value for Cvent Supplier Network electronic RFPs is $68,000 and hotels can establish direct contact with qualified meeting planners who are using the Cvent Supplier Network when they are ready to buy," said Bharet Malhotra, Cvent Vice President of Sales. "We are pleased to partner with Red Lion and to provide our meeting planners with direct access to Red Lion properties during the sourcing process."
Red Lion Hotels Corporation is a hospitality and leisure company primarily engaged in the ownership, operation and franchising of upscale and midscale hotels under its Red Lion® brand. As of June 30, 2009, the RLH hotel network was comprised of 46 hotels located in nine states and one Canadian province, with 8,803 rooms and 436,355 square feet of meeting space. The company also owns and operates an entertainment and event ticket distribution business.
Founded in 1999, Cvent has over 475 employees worldwide. Cvent offers web-based software with features including meeting site selection, event sourcing, online event registration, event management, event website creation, and web surveys. Cvent helps over 14,000 planners in 22 countries manage 175,000 events, surveys and marketing campaigns per year. Cvent has processed $1 billion in online payments and has managed over 10 million event registrations and responses for its clients. For more information on Cvent's web-based software, please visit www.cvent.com.
SOURCE Red Lion Hotels Corporation