Marketing Veteran Brings In-Depth Franchise Experience, Joins Company's Executive Team
November 03, 2009 // Franchising.com // PARSIPPANY, N.J. -- ERA Franchise Systems LLC announced today the appointment of Anne Blumenstein to the position of vice president of marketing. Blumenstein brings more than 20 years of integrated marketing experience to her new role, as well as a successful track record of developing franchise support and growth models.
In this role, Blumenstein will lead the development and execution of the company's market-facing direction with responsibility for all marketing strategies and functions including advertising, public relations, packaging and communications of ERA Real Estate's value proposition to its affiliates and their consumers. She will also serve on the Company's senior leadership team.
Prior to joining ERA Real Estate, Blumenstein served as vice president of field marketing for the Carl's Jr. division of CKE Restaurants, Inc., a leading fast-food operator and franchisor, where she oversaw local restaurant marketing, media planning, advertising placement and consumer promotions. Her extensive marketing and franchise experience also includes work with the Jack in the Box restaurant chain, Einstein Noah Restaurant Group, Inc. and McCormick & Schmick's Seafood Restaurants, Inc.
"We are very pleased and excited that Anne has joined the ERA® team," said Charlie Young, president and chief executive officer of ERA Franchise Systems LLC. "Her strong track record in successfully managing marketing initiatives and driving growth and innovation brings great value for our brand, our affiliates and their consumers. I am confident that Anne's addition to our executive ranks will strengthen our team, as well as the quality and consistency of our brand equity and marketplace performance."
Blumenstein is a graduate of Humboldt State University in California and has an M.B.A. degree from Loyola University in Chicago.
ERA Franchise Systems LLC is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. Since 1977, ERA Real Estate has teamed with the Muscular Dystrophy Association in its fight against neuromuscular diseases, raising more than $30 million. The ERA® network includes approximately 29,000 brokers and sales associates and approximately 2,600 offices throughout the United States and 47 other countries and territories. Each office is independently owned and operated. ERA Franchise Systems LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. Additional information about ERA Franchise Systems LLC is available at ERA.com.