$35 Million Holiday Inn to Open One Mile From Las Vegas Strip
New-build property features new sign and brand standards as part of the worldwide brand relaunch
November 04, 2009 // Franchising.com // ATLANTA - IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)], the world's largest hotel group by number of rooms, announced today that the Holiday Inn Las Vegas will open next month.
"We are thrilled to welcome this property to the Holiday Inn family of hotels with the brand new sign and everything it represents. Holiday Inn hotels are specifically designed for business and family oriented leisure travelers in need of a full-service lodging experience, and this property fits well within that offering," said Gina LaBarre, vice president, Brand Delivery, the Americas, IHG. "Development in Las Vegas is important in expanding our Holiday Inn consumer base and growing an even stronger presence across the Americas."
The property will showcase the brand's new sign, which is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn brand relaunch program. The Holiday Inn brand relaunch is the largest in the history of the hospitality industry, with more than 3,300 hotels around the world being updated - improving quality and driving consistency at Holiday Inn and Holiday Inn Express hotels around the world. The global estate is expected to be relaunched by the end of 2010, and 1,200 hotels have already been relaunched to date.
Elements of the Holiday Inn brand relaunch include:
Redesigned Brand Signage
An evolution of the iconic script logo, energizing the signature color green and eliminating the current shield shape for a more refreshed and contemporary look.
Refreshed Guest Room
New bedding that redefines the look and feel of each guest room with fresh, white triple- sheeting and pillows that come in two comfort levels: "soft" and "firm." An enhanced bathroom that features an improved showerhead offering superior pressure, as well as a signature shower curtain with curved rod and new amenities to deliver a consistent bath experience that feels fresh and contemporary.
A new signature arrival - including new lighting, landscaping and design features - that creates an energized and branded sense of welcome that is universally recognizable. Customized music and scent selections also engage guests in a complete sensory experience, and a decluttered front desk to promote a more efficient and interactive check-in process.
New Service Promise
A best-in-class service culture - "Stay Real" - to further ensure the team develops the behaviors and skills to best serve guests so they feel like individuals and not numbers. Genuine people delivering real service. Leading the charge, will be a newly created position at each hotel - the Guest Experience Champion.
The 129-room Holiday Inn Las Vegas offers a variety of amenities including an outdoor pool, fitness center and 42" flat-screen televisions in each guestroom.
The hotel's restaurant, Forte Grille, features fresh global fusion cuisine for both breakfast and dinner. Forte Grille offers a relaxed atmosphere, signature drinks, and chef-inspired dishes. Consistent with all Holiday Inn hotels, Forte Grille will also provide the Holiday Inn Best-4-Breakfast menu, featuring signature items such as Cinnamon Supreme French ToastTM and Skillet InspirationsTM. Kids 12 and younger eat free at Holiday Inn when ordering from the kids' menu in the hotel restaurant and accompanied by a dining adult. Room Service Right...On TimeTM, also a standard at all Holiday Inn hotels, ensures that guests' room service orders are accurate and delivered on time, every time.
"Flamingo Structures LLC has invested $35 million to build this property and we are pleased with the end result," said Michael Coward, general manager. "Las Vegas is one of the most well-traveled markets for both tourism and business in the U.S. making it a perfect fit for the Holiday Inn brand."
Standard Holiday Inn guestroom accommodations feature comfortable queen or king-sized beds, a sitting area with a lounge chair, cable television, hairdryer, coffee maker, iron and ironing board. Bathrooms include a specially designed showerhead that offers superior pressure, as well as a signature shower curtain with curved rod and new amenities. Guestrooms are equipped with a work desk and ergonomic chair, data ports and complimentary USA TODAY® newspapers.
Holiday Inn Hotels and Resorts participates in IHG's guest loyalty program, Priority Club® Rewards. The industry's first and largest guest loyalty program has 44 million members. Priority Club Rewards membership is free and guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG's more than 4,300 hotels worldwide.
The Holiday Inn Las Vegas owned by Flamingo Structures, LLC, and will be managed by InterContinental Hotels Group, Inc., on behalf of Flamingo Structures LLC. The hotel is located at 4055 Palos Verdes Street, Las Vegas, NV 89119.
About Holiday Inn Hotels & Resorts
With nearly 1,400 hotels worldwide, Holiday Inn Hotels and Resorts is the most widely recognized lodging brand in the world. In fact, Holiday Inn was one of the first international hotel brands to establish a presence in China in 1984. Holiday Inn Hotels and Resorts provides the services that business travelers need, while also offering a comfortable atmosphere where all people can relax and enjoy amenities such as restaurants and room service, swimming pools, fitness centers and comfortable lounges. The casual atmosphere and amenities such as meeting and on-site business facilities, KidSuites rooms, Kids Eat and Stay Free programs demonstrate the long-standing commitment of Holiday Inn Hotels and Resorts to serving travelers and have helped to establish the brand as "America's Favorite Hotel."
Notes to Editors:
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,300 hotels and almost 630,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 44 million members worldwide.
IHG has nearly 1,600 hotels in its development pipeline, which will create 140,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.